Walmart Launches Officially Licensed Online Military Showcase from all Five Branches of the U.S. Armed Forces
November 10 2017 - 7:00AM
Business Wire
Consumers can shop to salute our U.S. military
members and their families at Walmart.com/USMilitary
Today, Walmart is launching a curated showcase where customers
can shop to salute the nation’s military, veterans and their
families. Walmart.com/usmilitary, offered through Walmart.com’s
marketplace, features an assortment of officially licensed products
across all five branches of the U.S. Armed Forces — U.S. Army, U.S.
Navy, U.S. Air-Force, U.S. Marine Corps and U.S. Coast Guard. The
showcase will launch with an initial assortment of nearly 3,000
products offered across a variety of categories including apparel
and home goods.
“As a 31-year U.S. Army veteran I’m proud to wear my Army gear,
and I’m thrilled that Walmart is providing a way for all of us to
shop for officially licensed military merchandise with confidence
and convenience,” said retired Brigadier General Gary Profit,
Walmart’s senior director of military programs. “It’s a privilege
to be part of such important efforts to remember our service
members, veterans and their families not only on Veterans Day, but
every day.”
"The trademark licensing program leverages the importance of
pride, performance and personal development to build brand
awareness and create multiple touch points for Americans to show
support to the U.S. Army," says Paul Jensen, director of U.S. Army
trademark licensing.
The online showcase builds upon Walmart’s already-robust support
for veterans, military members and their families. Since Memorial
Day 2013, Walmart has hired more than 188,000 veterans and promoted
more than 26,000 to roles of greater responsibility. The company is
well on its way to reach its hiring goal of 250,000 veterans by
2020.*
Each military branch independently determines which quality
products and vetted suppliers are deserving of their respective
licenses. These official licensees may then apply to be included in
Walmart’s Online Military Showcase. As more suppliers join this
program offered through Walmart marketplace, a broader range of
assortment will provide shoppers even more choices.
For more information about Walmart’s commitment to veterans,
service members and military families, please visit:
http://corporate.walmart.com/global-responsibility/veterans-military-families/.
To shop the new U.S. Military showcase, visit
www.walmart.com/usmilitary.
Editor’s Note
*These projections and reported hires/promotions include
veterans hired under our original and expanded Veterans Welcome
Home Commitment, as well as other veterans hired by Walmart in this
time frame. While we think it is particularly important to support
military members as they make the transition to civilian life,
Walmart believes all veterans deserve our respect and support, no
matter when they leave active duty.
About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world
save money and live better - anytime and anywhere - in retail
stores, online, and through their mobile devices. Each week, over
260 million customers and members visit our 11,695 stores under 59
banners in 28 countries and e-commerce websites in 11 countries.
With fiscal year 2017 revenue of $485.9 billion, Walmart employs
approximately 2.3 million associates worldwide. Walmart continues
to be a leader in sustainability, corporate philanthropy and
employment opportunity. Additional information about Walmart can be
found by visiting http://corporate.walmart.com on Facebook at
http://facebook.com/walmart and on Twitter at
http://twitter.com/walmart.
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WalmartBlair Cromwell,
1-800-331-0085news.walmart.com/reporter
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