WASHINGTON, Oct. 5, 2015
/PRNewswire/ -- Ogilvy Public Relations today launched Association
Works, a specialty service focused on helping trade and
professional membership associations achieve their reputation
management, marketing and member communications goals. Building on
Ogilvy's 30-year legacy in association communications, Association
Works leverages the full breadth of the Ogilvy & Mather network
to help associations champion their industries and build value for
their members.
"Associations are pressured to deliver in an environment that is
increasingly defined by complex markets and a fractious political
and regulatory system," said Robert
Mathias, CEO, North America
for Ogilvy Public Relations. "Association Works leverages Ogilvy's
decades of experience and our unique ability to align brand,
reputation and communications to ensure that associations can
overcome these challenges and meet the needs of the members."
"National Crop Insurance Services (NCIS) has worked with Ogilvy
since 2008. They were instrumental in helping us develop our
brand, which included a logo, website development, media relations
and social media," said Laurie
Langstraat, vice president of public relations, National
Crop Insurance Services. "NCIS has positioned itself to be a
leader in providing accurate and educational information about the
importance of crop insurance to the general public, the media and
Congress. Ogilvy has worked hand-in-hand with us as we have
answered our critics, responded to inaccuracies about crop
insurance in the media, and handled the crises of the 2011 drought
and flood and the 2012 widespread Midwest drought. Their expertise,
counsel and professionalism have been invaluable to our
association."
"The Ogilvy team understood the unique challenges many
associations face," Michelle S. Lehman Executive Vice
President, Marketing National Association of Broadcasters. "They
ensured our stakeholders felt like part of the process without
getting bogged down, and delivered a top-notch final product that
exceeded our expectations. Sometimes managing a firm is work, and
that was not the case with Ogilvy – they made it easy and kept our
project moving ahead on time and on budget."
Leveraging the full depth and breadth of the Ogilvy & Mather
network, Association Works brings best-in-class public relations,
marketing, advertising and digital advocacy, as well as a unique
emphasis on creativity and effectiveness. This approach helps
associations build a credible, powerful value proposition; create
memorable stories and content; understand and map influence
and key stakeholders; and employ creative, direct, indirect and
digital platforms to carry the message.
The group, operating across Ogilvy Public Relations' North
American network, will focus on member communications, issues and
crisis management, association branding and category marketing.
Learn more at associationworks.ogilvy.com.
"We have pioneered some of the industry's best practices in
helping associations achieve their objectives," said Mathias.
"Through our work with clients such as the American Chemistry
Council, the American Petroleum Institute, Corn Refiners'
Association and others, we know how to help associations
successfully represent the best interests of their members and
industry."
About Ogilvy
Ogilvy Public Relations (Ogilvy) is a
global, multi-disciplinary communications leader operating in more
than 85 offices across six continents. In 2014, for the third
consecutive year, Ogilvy was named Cannes Lions Network of the Year
and Most Effective Agency Network by the Effie Global Effectiveness
Index. Ogilvy was also named Best Digital Consultancy in the World,
Most Creative Agency and Best South-East Agency by the Holmes
Report. Ogilvy PR integrates deeply with all Ogilvy & Mather
disciplines (advertising, direct marketing, activation,
promotional, digital and entertainment) through the proprietary
Ogilvy Fusion™ approach to delivering comprehensive, business
solutions through content creation, community building, and
communications with measurable results. Ogilvy PR is a unit of
Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the
largest marketing communications companies in the world. For more
information, visit our website at www.ogilvypr.com or follow us on
Twitter at @ogilvypr.
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SOURCE Ogilvy Public Relations