POTTERY BARN KIDS DEBUTS NEW HIGH-STYLE NURSERY COLLECTION, POTTERY BARN MODERN BABY
July 19 2018 - 7:55AM
Business Wire
Collection of Modern Nursery Furniture, Décor
and Gear Available Today
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:
WSM) portfolio of brands, today unveils Pottery Barn Modern Baby, a
high-style, curated collection designed to make a statement. The
Pottery Barn Modern Baby collection by Pottery Barn Kids launches
with nursery furniture, bedding, wall art, rugs, lighting,
decorative accessories and baby gear in five distinctly new design
aesthetics to better meet the needs of parents seeking nursery
décor that reflects their personal style.
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the full release here:
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Nursery from the Pottery Barn Modern Baby
Collection available today. (Photo: Business Wire)
With a focus on clean lines and standout design, the Pottery
Barn Modern Baby collection is crafted with the same commitment to
safety and quality that Pottery Barn Kids is known for. All wooden
and upholstered furniture in the Pottery Barn Modern Baby
collection is GREENGUARD certified, and all cotton bedding is 100%
organic.
“We are excited to launch Pottery Barn Modern Baby, a new
Pottery Barn Kids’ collection that incorporates modern and
contemporary design,” said Jennifer Kellor, President, Pottery Barn
Kids. “From glam to natural, each of the five design aesthetics
expands the Pottery Barn Kids’ offering through modern and
minimalist nursery décor and furniture.”
The five statement-making aesthetic styles that take modern to a
new level are: Glam Modern, Hip Modern, Natural Modern, Casual
Modern and Minimal Modern. Glam Modern draws inspiration from Art
Deco design, featuring bold furniture, sleek silhouettes, and luxe
metallic accents. Glam Modern features two colorways, the first
with dramatic statements of black and white with gold hardware
detailing, while the second room focuses on warm hues of blush and
cream combined with luxe metallic accents. The sophisticated design
of Glam Modern can be seen in elegant plush furnishings, such as
the velvet Deco Glider and Ottoman, and trend-forward furniture,
reflected in the black acrylic Art Deco Crib. Lighting adds a
finishing touch and unexpected brilliance to the rooms, with the
black metal Glam Geo pendant and ornate Crystal Chandelier.
Hip Modern features graphic design elements to create a room
with clean lines, and geometric shapes with a little bit of
attitude and bold style. Textiles showcase pops of primary colors
and shapes, in the plush Arrow Pillow and knit Colored Triangle
Blanket. Offsetting the space with eye-catching wall décor, the
“I’m New Here” and “Hug Life” LED Wall Lighting, add trend-forward
nursery sentiment to the room, and Acrylic Wall Shelves provide an
easy storage solution.
Minimal Modern aesthetic is clean and chic, styled with a
monochromatic edge, and every piece in the nursery has a distinct
purpose and tailored structure. The cool gray tones and subtle
cloud pattern in the Organic Everest Coverlet layer on the sleek
silhouette of the crisp white Paxton Glider for a soothing
minimalist décor.
Casual Modern aesthetic embraces tonal simplicity. Natural wood
accents on white furniture paired with decorative accessories
adorned with animal icons add a hint of playfulness, as seen in the
gray Elephant Felted Wool Pillow, while the wool Evo Rug grounds
the room with contemporary curvilinear patterns.
Natural Modern effortlessly pairs a neutral color palette of
grays, creams and natural wood, mixing design with sustainability
to create an airy and pure ambiance. Organic textiles, gray Dot
Brushstroke Crib Fit and gray Chunky Knit Pillow, add depth and
subtle patterned detail to the minimal pallet. Effortless accents
and natural finishes round out the room with the wooden Hexagon
Natural Wall Shelf and cream Faux Mongolian Fur Rocker.
In addition to the specially designed modern nursery furnishings
and decor, the Pottery Barn Modern Baby collection also offers
must-have essentials, including practical baby gear, from strollers
to feeding chairs with a focus on functional and modern style.
Customers can utilize the Pottery Barn Kids Gift Registry service
to create a unique registry for gear, gifts, furniture and décor
from the Pottery Barn Modern Baby collection.
The collection is available exclusively at Pottery Barn Kids
stores nationwide, and online at pbmodernbaby.com. Join the
conversation on social media @pbmodernbaby, a dedicated Instagram
account with modern design inspiration, product recommendations and
design tips.
ABOUT POTTERY BARN KIDS
Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE:
WSM) portfolio of brands, is a premier specialty retailer for
children's home furnishings and decorative accessories. Introduced
in 1999, Pottery Barn Kids offers exclusive designs that create
kid-friendly, stylish and innovative spaces for the nursery,
bedroom and playroom. Key product categories include furniture,
bedding, bath, window treatments, rugs, lighting, decorative
accessories, toys, nursery essentials and gear such as backpacks
and reusable lunch bags. Pottery Barn Kids operates company-owned
stores as well as e-commerce in the United States, Canada and
Australia, offers international shipping to customers worldwide,
and has unaffiliated franchisees that operate stores in the Middle
East, the Philippines and South Korea, and stores and e-commerce
website in Mexico. Pottery Barn Kids provides complimentary design
services, a comprehensive gift registry program and monogramming
services. The company is headquartered in San Francisco,
California.
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Pottery Barn Kids and PBteenKelley LoefflerPublic
RelationsKLoeffler@wsgc.com
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