Gray Television, Inc. Launches 27 iPhone(TM)/iPod Touch(R) Apps in the Apple(R) App Store
September 01 2009 - 6:00AM
PR Newswire (US)
ATLANTA, Sept. 1 /PRNewswire-FirstCall/ -- Gray Television, Inc.
(NYSE: GTN) today announced that one full month following the
launch of 27 local news iPhone(TM) Apps over 12,500 Apps have been
downloaded. Gray Television, Inc. has partnered with Inergize
Digital and DoApp to bring Mobile Local News(TM) to its local
television markets. Mobile Local News is an iPhone(TM) and iPod
touch application that distributes locally branded news,
geo-location based weather, sports, politics, entertainment and
other station branded content to consumer iPhone and iPod touch
mobile digital devices. Local video content and local weather
radars and maps have made their way to the Gray iPhone apps just
last week. Multi-connection video support is included for the EDGE
Network, 3G and WiFi, providing automatic video adjustment for an
enhanced viewing experience. "The launch of our local news apps is
another way in which we're expanding our mobile strategy. Not only
are we finding more ways to reach our users we're also finding new
ways to leverage these platforms to be valuable revenue
opportunities for us," said Lisa Bishop, Vice President Internet
Operations & New Media at Gray Television, Inc. Inergize
Digital and DoApp leverage the latest mobile technologies to
provide a superior user experience in Mobile Local News. With their
new, patent-pending navigation system, media companies dynamically
add and remove navigation categories and subcategories directly
from the user friendly Web interface. Media companies can also
control content by adding and removing sections that are seasonal
or relevant for specific times of the year. About Mobile Local News
Mobile Local News is the complete mobile distribution solution for
local media companies. With a fully customizable user interface;
industry-leading navigation technology; video playback in EDGE, 3G
and WiFi networks; geo-location based weather and advertising;
superior content coverage; one-click sharing by text message,
e-mail, Twitter and Facebook ; and the industry's only geo-located
local ad serving, Mobile Local News is uniquely positioned to keep
consumers engaged anywhere at any time with complete monetization
for local media companies. To learn more about Mobile Local News,
visit http://www.mobilelocalnews.com/. About Gray Television, Inc.
Gray Television, Inc. (http://www.gray.tv/) currently operates 36
television stations serving 30 markets. Each of the stations are
affiliated with either CBS (17 stations), NBC (10 stations), ABC (8
stations) or FOX (1 station). In addition, Gray currently operates
38 digital second channels including 1 ABC, 4 Fox, 7 CW, 16
MyNetworkTV, 1 Universal Sports Network, plus 8 local news/weather
channels and 1 "independent" channel in certain of our existing
markets. About Inergize Digital Inergize Digital is the leader in
fully integrated digital management solutions that generate revenue
for local media companies. The Company's Content Management System
leverages the power of video, mobile distribution, e-mail and
syndication delivery, online directories as well as advertising
leadership in contests and gaming to create profitable Web sites
and campaigns for local television, radio, newspaper, magazine and
other media companies. E.W. Scripps, Four Points Media, Liberty
Media, Newport Television and New Vision Television Group, among
others, rely on Inergize Digital to position their Web sites as the
number one source of local information. For more information, visit
http://www.inergizedigital.com/ or call (952) 417-3294. About DoApp
DoApp Inc. (http://www.doapps.com/) is a development company of
both consumer and business applications (apps) for Web sites,
desktops and mobile devices. The Company focuses on making apps
"cool" and easy-to-use. The DoApp product portfolio encompasses
mobile entertainment, productivity apps and lifestyle apps. The
Company is based out of Minnesota with teams in Rochester and
Minneapolis. DoApp Inc. is an approved member of the Apple iPhone
developer program. Their application portfolio included two
applications that made Apple's 2008 list of most popular
applications. DATASOURCE: Gray Television, Inc. CONTACT: Bob
Prather, President and Chief Operating Officer, +1-404-266-8333;
Lisa Bishop, Vice President Internet Operations & New Media,
+1-630-653-2731, both of Gray Television Web Site:
http://www.gray.tv/
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