Target Announces New Agency Partnerships
February 07 2006 - 2:35PM
PR Newswire (US)
BBDO North America and Wieden+Kennedy to Work on Target Projects
MINNEAPOLIS, Feb. 7 /PRNewswire/ -- Target today announced that it
is partnering with two advertising agencies, BBDO North America,
New York, and Wieden+Kennedy, Portland, Ore. The agencies will
provide strategic marketing and creative support on select brand
projects. Target partners with a number of agencies that support
the company's diverse creative, promotional and public relations
needs. Minneapolis-based Target serves guests at 1,400 stores in 47
states and has been recognized nationally for its advertising and
marketing campaigns. In 2004, Target was recognized by the American
Institute of Graphic Arts, Print Magazine, Communication Arts
Design Annual, and the American Advertising Federation's The Show.
In 2003, Target was awarded the National Design Award from
Cooper-Hewitt Museum and the Corporate Leadership Award from the
Rhode Island School of Design. These awards further affirm Target's
commitment to creating a consistent message that fulfills the
company's brand promise: Expect More. Pay Less. About BBDO North
America BBDO North America is part of BBDO Worldwide, a global
agency network with 316 offices in 77 countries. In 2005, BBDO was
named "Agency of the Year" by all of the leading industry trade
publications including Ad Age, Adweek and Campaign magazines. In
addition, BBDO has been the most awarded agency network in the
world for the past seven years, according to The Gunn Report. About
Wieden+Kennedy Wieden+Kennedy is an independent, creatively led
advertising agency that exists to create strong and provocative
relationships between good companies and their consumers.
Wieden+Kennedy has offices in Portland, New York, Amsterdam,
London, Tokyo and Shanghai. First Call Analyst: FCMN Contact:
DATASOURCE: Target CONTACT: Paula Thornton-Greear of Target,
+1-612-696-3400; Michelle Seely of Wieden+Kennedy, +1-503-937-7850;
or Roy Elvove of BBDO North America, +1-212-459-5797 Web site:
http://www.target.com/
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