DGTL Holdings Inc. Signs Joint Venture Partnership with Loop Insights for Integrated AI-Platform Serving Global Entertainment...
April 13 2021 - 5:00AM
Loop Insights Inc. (MTRX:TSXV; RACMF:OTCQB) (the “Company” or
“Loop”), a provider of contactless solutions and artificial
intelligence (“AI”) to drive real-time insights and enhanced
customer engagement to the brick and mortar space, is pleased to
announce the signing of a joint venture partnership with DGTL
Holdings Inc. (DGTL:TSXV) (DGTHF:OTCQB) (A2QB0L:FSE).
Partnership With DGTL Represents Loop’s Continued Growth
in the $355-Billion Digital Advertising Market
The Agreement with DGTL will provide Loop Insights with direct
access to major brands, and many others, improving Loop’s presence
in the USD$355-billion global digital advertising market. The
integration of Loop Insights’ technologies with DGTL Holdings is a
natural fit for Loop as The Company continues to grow its presence
in live sports and entertainment.
The integration of Loop’s data analytics and digital Wallet pass
technologies and DGTL’s social media CMS platform provides global
brand customers with unparalleled ability to drive real time
content to fans and consumers. With the combined technologies, Loop
and DGTL have an enhanced ability to establish a deeper connection
between brands and consumers that can be optimized to create new
revenue streams and collaborative projects with key brand accounts.
At SuperBowl XXI, DGTL’s enterprise-level CMS platform #Hashoff
activated micro-influencers to successfully drive one million brand
engagements for the Bud Light brand.
Under the agreement Loop Insights and DGTL Holdings will combine
their transformative technologies to onboard real-world consumers
and fans at the point of sale in both the physical and digital
space. By converting consumers from physical locations and
onboarding them to Loop’s Insights platform, both companies will
gain access to new users and revenue streams. The integration with
DGTL will also provide Loop with a direct channel to DGTL’s
portfolio of clients and partners.
By creating connections at the agency level, Loop is
establishing relationships with brands that can be leveraged to
create ongoing successful marketing campaigns, optimized through
Loop’s AI-driven insights. Through Loop’s Wallet pass platform, the
connection between brands and their target audience is maintained
regardless of the customer location, providing unprecedented access
for brands and retailers seeking to create new omnichannel
marketing and eCommerce revenue streams through the consumer’s
smartphone.
DGTL Holdings CEO Mike Racic stated: “Loop
Insights’ ability to connect sponsor and brand activations at the
transaction level and tie back to their Wallet pass technology
provides a valuable data collection and enhancement feature for our
clients. The integrated product offering will now be able to
provide brands direct access to their customers through the Loop
Wallet Pass and deliver real-time campaign performance metrics
associated with their advertising campaigns. We look forward to
working with Loop Insights to enhance the value of the data we
return to our clients.”
Loop Insights CEO Rob Anson stated:
“Integrating with DGTL Holdings’ leading digital advertising
platform will assist and bring incredible value to our existing
clients. Loop will also benefit from direct access to major
Consumer Packaged Goods (CPG) Brands involved in the live sports
and entertainment industry. Together with DGTL, Loop is able to
close the loop on the digital activations, improving the in-game
experience for fans while providing real-time measurement for
agencies and CPG brands. This is extremely valuable and creates
exciting new revenue opportunities.”
By integrating Loop’s technology with DGTL’s leading platforms,
Loop and DGTL have effectively closed the loop to provide brands
and operators with a complete overview of their customers and
operations, for powerful analytical insights.
This press release is available on the Loop Insights Verified
Forum on AGORACOM for shareholder discussion, questions and
engagement with
management https://agoracom.com/ir/LoopInsights
About DGTL HOLDINGS INC.DGTL Holdings Inc.
acquires and accelerates transformative digital media, marketing
and advertising software technologies, powered by Artificial
Intelligence (AI). DGTL (i.e. Digital Growth Technologies and
Licensing) specializes in accelerating fully commercialized
enterprise-level SaaS (software-as-a-service) companies in the
sectors of content, analytics and distribution, via a blend of
unique capitalization structures. DGTL Holdings Inc. is traded on
the Toronto Venture Exchange as “ DGTL ”, the OTCQB exchange as “
DGTHF.
For more information, visit https://dgtlinc.com /investors, or
contact:John Belfontaine, Director Email: IR@dgtlinc.comPhone:
+1 (877) 879-3485
About Loop InsightsLoop Insights Inc. is a
Vancouver-based Internet of Things (“IoT”) technology company that
delivers transformative automated marketing and contactless payment
solutions built on artificial intelligence (“AI”) to the brick and
mortar space. Its unique IoT device, Fobi, enables data
connectivity across online and on-premise platforms to provide
real-time, detailed insights and automated, personalized
engagement. Its ability to integrate seamlessly into existing
infrastructure, and customize campaigns according to each vertical,
creates a highly scalable solution for its prospective global
clients that span industries. Loop Insights operates in the
telecom, casino gaming, sports and entertainment, hospitality, and
retail industries, in Canada, the US, the UK, Latin America,
Australia, Japan, and Indonesia. Loop’s products and services are
backed by Amazon’s Partner Network.
For more information on Loop Insights, please
contact:
Loop Insights Inc. |
|
LOOP Website: www.loopinsights.ai |
Rob Anson, CEO |
|
Facebook: @ LoopInsights |
T : +1 877-754-5336 Ext. 4 |
|
Twitter: @ LoopInsights |
E: ir@loopinsights.ai |
|
LinkedIn: @ LoopInsights |
This news release contains certain statements that constitute
forward-looking statements or information, including statements
regarding Loop’s business and technology; the ability of Loop to
engage with industry participants to achieve its goals; the
development of Loop’s technology; and the viability of Loop’s
business model. Such forward-looking statements are subject to
numerous risks and uncertainties, some of which are beyond Loop’s
control, including the impact of general economic conditions,
industry conditions, competition from other industry participants,
stock market volatility, and the ability to access sufficient
capital from internal and external sources. Although Loop believes
that the expectations in its forward-looking statements are
reasonable, they are based on factors and assumptions concerning
future events which may prove to be inaccurate. Those factors and
assumptions are based upon currently available information. Such
forward-looking statements are subject to known and unknown risks,
uncertainties, and other factors that could influence actual
results or events and cause actual results or events to differ
materially from those stated, anticipated, or implied in the
forward-looking statements. As such, readers are cautioned not to
place undue reliance on the forward-looking statements, as no
assurance can be provided as to future results, levels of activity
or achievements. The forward-looking statements contained in this
news release are made as of the date of this news release and,
except as required by applicable law, Loop does not undertake any
obligation to publicly update or to revise any of the included
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements
contained in this document are expressly qualified by this
cautionary statement. Trading in the securities of Loop should be
considered highly speculative. There can be no assurance that Loop
will be able to achieve all or any of its proposed objectives.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
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