ASCC Targets Explosive Growth in Billion-Dollar Super-Premium Vodka Market
November 14 2012 - 4:00AM
Business Wire
As the Aristocrat Group Corp. (OTCBB: ASCC) works to prepare its
new super-premium vodka for the marketplace, the company’s timing
couldn’t be better. U.S. sales of super-premium vodkas, which
typically retail around $30 a bottle, have risen 32 percent in the
last two years to $1.2 billion, according to industry trade group
the Distilled Spirits Council (DISCUS).
That growth outpaced the booming vodka sector overall, which
accounts for nearly a third of all distilled spirits sold in the
U.S. Super-premium brands such as Grey Goose, Belvedere and Ciroc
saw a jump in sales of 12.7 percent, despite the difficult economic
circumstances.
“Vodka, and super-premium vodka in particular, has proven to be
altogether recession-proof in the last few years,” said ASCC CEO
Cindy Morrissey. “Quality new products are very well-received in
this segment, and we anticipate competitive sales right out of the
gate once our product hits store shelves.
“Consumers are reaching for products at a higher price point
even at a time when the economy is sluggish,” she said. “We
anticipate an even larger jump in sales once economic growth begins
to ramp up in earnest.”
Super-premium vodka will be the first product offering from
ASCC’s new brand management division, Aristocrat Brands, which is
following the lead of industry leaders such as LVMH. The company is
currently hard at work testing and sampling top-quality American
ingredients and contacting the nation’s top liquor
distributors.
ASCC views vodka as key to growing its brand management business
in order to compete in a highly profitable sector alongside Limited
Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York
& Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE:
CHS).
For more information on this initiative, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
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information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
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