ASCC Lays Foundation to Repeat Tito’s All-American Success Story
March 14 2013 - 9:03AM
Business Wire
Although the $1.2 billion super-premium vodka market in the U.S.
keeps on growing every day, the stiff competition for
vodka-drinkers’ dollars leaves many emerging producers badly in
need of a drink. That’s why the Aristocrat Group Corp.’s (OTCBB:
ASCC) brand management division, Luxuria Brands, is pouring time
and effort into replicating an all-American, brand-building success
story with its new vodka line.
In a market largely dominated by imports—Holland’s Ketel One,
France’s Grey Goose, Sweden’s Absolut and more—Tito’s Handmade
Vodka has blazed a path to success without a pretty name, fancy
bottle or million-dollar ad budget. Founded back in 1997 by
entrepreneur Bert "Tito" Beveridge in Austin, Texas, Tito’s has
risen from a one-man operation to a business that sells more than
half a million cases a year.
It’s a success story that ASCC is studying closely.
“At the heart of Tito’s success is the quality of the product,”
says ASCC CEO Robert Federowicz. “This is a vodka that won the
double gold medal at the world spirits competition in 2001, where
28 judges said it was the best of 72 vodkas.
“But the brand was also built with a lot of beating the
pavement, telling his stories, and giving away samples at big
events like Austin City Limits, SXSW and Jazz Fest,” Federowicz
continued. “So, music has played a key role in bringing people
together around this product. That’s a lesson we’re taking to
heart.”
Along with spreading the word at established events like SXSW,
however, ASCC is creating its own. Recently, the company announced
that Luxuria Brands will host a series of professional talent
searches across the U.S. in order to find the perfect rising star
around whom to build a glamorous, celebrity lifestyle brand.
“Celebrity branding power is enormous, and many fruitful
partnerships in the vodka industry have proven,” Federowicz said.
“We’re looking for the right performer to grow alongside our
brand.”
ASCC sees vodka, America’s best-selling spirit, as the key
element to growing its brand management division, Luxuria Brands.
The success of the endeavor will allow the company to compete in a
highly profitable sector alongside Limited Brands, Inc. (NYSE:
LTD), Proctor & Gamble (NYSE: PG), New York & Company, Inc.
(NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please
visit www.aristocratgroupcorp.com/investors.html.
Follow ASCC on Twitter
at www.twitter.com/AristocratGroup.
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the
Aristocrat Group Corp. (www.aristocratgroupcorp.com) is on the path
to becoming a provider of premiere luxury goods, including
top-shelf distilled spirits. The company targeted the growing
market for quality domestic liquor in order to deliver maximum
returns to our shareholders.
The Aristocrat Group Corp. is also exploring smart
growth initiatives to position itself as the premier resource for
women’s lifestyle products and services, including motherhood
resources. For more information, please
visit www.aristocratgroupcorp.com/investors.html.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
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