Bravo! Brands Launches New Bravo! DOVE(R) Chocolate Milks Nationwide
February 27 2007 - 7:30AM
PR Newswire (US)
Coca-Cola Enterprises to Distribute Product NORTH PALM BEACH, Fla.,
Feb. 27 /PRNewswire-FirstCall/ -- Bravo! Brands Inc. (OTC:BRVO)
(BULLETIN BOARD: BRVO) , a brand development and marketing company
that promotes and distributes vitamin-fortified, flavored milk
drinks and other beverages, announced today the nationwide launch
of its new Bravo! DOVE(R) Dark Chocolate and Milk Chocolate milks
through the Coca-Cola Enterprises, Inc. (CCE) distribution network.
As previously announced the new Bravo! DOVE(R) Dark Chocolate and
Milk Chocolate products are being produced under a 5 year license
agreement with Masterfoods USA, a division of Mars, Incorporated.
CCE, which will be the main distributor of these two products, has
already ordered product and has been introducing the products to
the supermarket channel, large drug store chains,
convenience/retail channel and food service. Roy Warren, Chief
Executive Officer, commented, "The introduction of Bravo! DOVE(R)
Dark Chocolate and Milk Chocolate milk products is another
significant milestone for the company. We are extremely pleased
with the initial launch of these products which expands our milk
portfolio, so that now we offer milk products for adults as well as
kids." Mr. Warren further added, "We view the launch of these two
new products as the successful completion of another strategic
objective that we had set for Bravo!" Hal Kravitz, Vice President,
Business Development, and Chief Revenue Officer, Coca-Cola
Enterprises commented, "We are extremely excited about the addition
of Bravo! DOVE(R) Chocolate milk products to our existing portfolio
of Bravo! Brands products. Bravo! is an innovator when it comes to
packaging and product and we are thrilled to have teamed up with
Bravo! Brands. These two newest products from Bravo! also expand
the demographic reach of the Bravo! milk products by appealing to
adult tastes." "We are very proud to expand our DOVE(R) Brand
offerings with this outstanding chocolate milk beverage by Bravo!"
said Margaret Asselin-Woods, DOVE(R) Brand Director at Masterfoods
USA. "DOVE(R) is all about 'savoring the moment' with indulgent,
smooth rich chocolate, and this beverage delivers on that promise
to consumers." About the Company Bravo! Brands Inc. develops,
brands, markets, distributes and sells nutritious, flavored milk
products throughout the 50 United States, Great Britain and various
Middle Eastern countries. Bravo!'s products are available in the
United States and internationally through production agreements
with regional aseptic milk processors and are currently sold under
the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R)
products are available nationwide in popular chains such as:
7-Eleven, A&P, Allsup's, BP Petroleum, Brookshire Grocery,
Circle K, Cumberland Farms, CVS, Discount Drug, Eckerd Drug, Giant
Food Stores, Hannaford, Hess, Kings, Krasdale, Pathmark, QFC,
Schnucks, Sheetz, ShopRite, Speedway, Stator Bros, Sunoco, Tedeshi,
United Supermarkets, USA/Super D Drug, Waldbaums, Walgreens, Quick
Trip, Wal-Mart Supercenter and Pilot Oil. Many of Bravo! Brands'
Slammers(R) lines of shelf-stable, single-serve milk drinks are
co-branded through exclusive partnerships with Masterfoods USA, a
division of Mars Incorporated, General Mills, Organic Valley, and
MD Enterprises (Moon Pie(R)), providing superior name recognition
packaged with quality, great-tasting drinks. On November 1, 2005,
Coca-Cola Enterprises, Inc. began distribution of the Slammers(R)
Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro
Slammers(TM) products, under a Master Distribution Agreement with
Bravo! For more information, visit: http://www.bravobrands.com/
Investor Relations Contact Integrated Corporate Relations Julia
Heckman (203) 247-7275 Kathleen Heaney (203) 803-3585 Company
Contact Jeffrey J. Kaplan, Chief Financial Officer (561) 625-1411
DATASOURCE: Bravo! Brands Inc. CONTACT: Company Contact, Jeffrey J.
Kaplan, Chief Financial Officer, +1-561-625-1411, or Investor
Relations Contacts, Julia Heckman, +1-203-247-7275, or Kathleen
Heaney, +1-203-803-3585, both of Integrated Corporate Relations Web
site: http://www.bravobrands.com/
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