EMPO Empowered Products Inc (CE)

Empowered Products, Inc. (EMPO), a leader in the high-growth sexual wellness sector through its PINK® and Gun Oil® brands, announced today that Walgreens will promote PINK® Water personal lubricant through an at-register coupon in its Sunday, May 4 flier. The coupon will be featured in all of Walgreens' 8,600-plus U.S. pharmacy locations.

The promotion will enable consumers to purchase a 3.3 ounce bottle of PINK Water at a discounted price and receive a coupon at the register to be used at any Walgreens location for everyday item purchases within the subsequent two weeks.

PINK Water is Empowered Products' most popular lubricant designed for women. It has a lightweight feel just like a woman's own natural moisture, yet is long-lasting like a silicone-based lubricant. The result is more comfortable and enjoyable intercourse. PINK Water is free of parabens, glycerin, dye, flavor and fragrance, and is hypoallergenic. Botanicals Aloe Vera and Oat minimize irritation, and Ginseng and Guarana heighten sensation. PINK Water is made in the USA.

Scott Fraser, president and CEO of Empowered Products, commented, "Walgreens was one of the first national chains to carry our popular PINK and Gun Oil brands of personal lubricants, and we are thrilled to do this nationwide PINK Water promotion with them. It offers excellent savings to loyal PINK users and should introduce our products to a new audience of women and couples."

About Empowered Products, Inc.

Empowered Products, Inc., located in Nevada, USA, has forged a leading presence in the global wellness industry with the development, manufacture, and distribution of 17 high-quality, elegantly-packaged wellness products. The Company's empowering products are currently available at more than 21,000 retail locations in more than 30 countries on four continents. Investors are encouraged to visit the Company's website at www.EmpoweredProducts.com and to call the EMPO Shareholder Request Line: 877-305-1160. The Company's media contact line is 877-305-1161.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's new line of wellness supplements; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to increase its production and bottling capacity; the Company's ability to develop an effective marketing strategy; the Company's ability to control and reduce advertising and marketing costs; the Company's ability to develop and increase awareness of its brand; the Company's ability to protect its trademarks; the success of the Company's new marketing focus to retail buyers; the Company's ability to obtain a favorable Nielsen rating; the Company's ability to obtain certification in individual countries in the European Union; the Company's ability to sell its products in South America; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.

CONTACT: Kurt Weber
         +1-702-216-1321
         kurt@empoweredproducts.com