BOCA RATON, Fla., Oct. 11, 2012 /PRNewswire/ -- True2Beauty,
Inc., (PinkSheets: TRTB) (The "Company")
(www.True2Beauty.com),
TRTB is pleased and excited to formally announce the pending
launch of a new and innovative platform for retail sales targeting
women of all demographics. Anticipated for release within the next
six (6) weeks, the site combines the fast paced action of a penny
auction with the assurance that no customer can lose as every item
auctioned will be available for purchase at a discount to retail.
Further, all costs of bids for auctioned items can be applied to
any purchase, ensuring customers a win win proposition.
TRTB has been working diligently for over 6 months to create
this unique shopping experience, anticipated for release in the
coming weeks. The site is currently up and in the final stages of
implementation and testing, however is not available for public
viewing. Current penny auction sites target a wide audience with
products for everyone. True2Bid is only for women, with an
assortment of products that include everyday cosmetic needs to hot
new fashion items, all at a discount. All auctioned items increase
by one penny every time a new bid is placed, however, the customer
must purchase bids at a price of $0.60
cent per bid. If a customer does not win the auction, they
can apply the cost of all of their bids placed in an auction
towards the purchase of the actual item, which will be offered at a
discount to retail.
The goal is to provide a fun, action packed environment for
shoppers to buy the items they want and need on an everyday basis.
The new sites tagline is simple: "The Only Risk is Having Fun".
"This is the beginning of the turnaround of True2Beauty, for the
past eight (8) months our commitment has been to develop products
that dovetail into our managements experience. As previously
discussed, we have developed several beauty products that are
innovative in design and functionality and are being positioned for
launch in the coming months. However, we felt True2Bid could
potentially create a large customer base to enhance our new product
visibility, as well as increase shareholder value if it can
generate significant revenue and profits," stated Mr. Bill Bollander, CEO. "We are in the final stages
of preparation for the site, we are working with numerous vendors
to supply an ongoing supply of great products and fulfillment of
orders. The site will offer a section for celebrities to auction
items, with a significant portion of the proceeds going to their
favorite charities. Furthermore, we will be doing a soft launch
that will include online advertising, direct email, and a planned
auction of celebrity merchandise, to be followed in the coming
months with national television and radio advertising. Our site
will be transparent, action packed with lots of auctions, offer
discounted prices to retail, and provide women the guarantee to
always be a winner, we can't wait to get started," stated Mr.
Bollander.
About True2Beauty, Inc.
True2Beauty is focused on delivering women a wide array of
beauty and other great products, through a soon to be announced
online retail platform. The new site combines the action packed
environment of a live auction and the ability to purchase outright
all of the items in the auctions. With a guarantee that every
bidder can purchase items at a discount, regardless of whether they
win an auction or not, the brands slogan is: Win an Auction or Buy
it outright at a discount – you never lose. In combination with
this platform, the company intends to launch a series of products
under the brand name NaturaLure, from daily supplements to
cosmetics.
More information on the Company and its line of products can be
found at:
www.True2Beauty.com
www.Naturalure.com
www.TheHappyPill.com
Safe Harbor Statement
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. Such statements include, among others, all assumptions,
expectations, predictions, intentions or beliefs about future
events. You are cautioned that any such forward- looking statements
are not guarantees of future performance and that a number of risks
and uncertainties could cause actual results of the Company to
differ materially from those anticipated, expressed or implied in
the forward-looking statements. The words "believe," "expect,"
"anticipate," "project," "targets," "optimistic," "intend," "aim,"
"will" or similar expressions are intended to identify
forward-looking statements. All statements other than statements of
historical fact are statements that could be deemed forward-looking
statements. Risks and uncertainties that could cause actual results
to differ materially from those anticipated include risks related
to new and existing products, product defects and any related
product recall; any projections of sales, earnings, revenue,
margins or other financial items; any statements of the plans,
strategies and objectives of management for future operations; any
statements .The Company assumes no obligation and does not intend
to update any forward-looking statements, except as required by
law.
For further information, please contact:
Investor Relations:
Undiscovered Equities
K. McKnight
1-800-404-8982
www.undiscoveredequities.com
SOURCE True2Beauty, Inc.