LONDON, July 22, 2013 /PRNewswire/ --
Playtech, the international designer, developer, licensor and
provider of software and services for the online, mobile, TV and
land-based gaming industry, is pleased to announce the launch of
Game-specific and Free Spin Bonuses for all its games.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
The all new Game-specific Bonuses allow operators to grant
players bonuses specific to a particular game, category of games or
on a particular platform. This exciting feature introduces a new
level of flexibility for operators aiming to create targeted
promotions, as the bonus funds are for specified games.
The unique Free Spins Bonus feature provides operators with an
alternative promotional tool for slots players. This is a
particularly good acquisition marketing tool as it allows operators
to introduce new customers to a game with minimal monetary
commitment.
Shimon Akad, Playtech's VP
Operations commented, "We are thrilled to introduce these
industry-leading features to market. They provide a level of
flexibility that will help our valued operators to improve their
marketing efforts tremendously and therefore increase their success
and revenue. We believe these features represent the future of how
operators target customers and have already received very positive
feedback from some of our larger licensees."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, hosting and CRM
services.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups, government
sponsored entities such as lotteries, and new entrants making their
online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 2,700 employees located in eleven countries. Its
leading gaming applications include casino, poker, bingo, sports
betting, live, mobile and social gaming, casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech Ltd
Mor Weizer, Chief Executive Officer
Ron Hoffman, Chief Financial Officer
c/o Pelham Bell Pottinger
+44(0)20-7861-3232
Adam Kay, Head of Investor Relations
+44(0)1624-645954
Pelham Bell Pottinger
David Rydell / Olly Scott / Guy Scarborough
+44(0)20-7861-3232