SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that Chief Executive Officer Joseph Shortal will be a featured presenter at the August 6, 2006, Southern California Investment Association (SCIA) meeting at the Orange Country Airport Hilton in Irvine, CA. At the meeting, Mr. Shortal will present Sub-Urban's three-part corporate strategy, which includes an expanding portfolio of edgy, youth oriented brands to capitalize on multiple non-competing distribution channels. The Company employs non-traditional marketing initiatives to target today's more sophisticated youth consumers, targeting trend-setting boutiques that influence nationwide retailers with worldwide distribution channels. Additionally, Mr. Shortal will discuss Sub-Urban's recent retailer partnerships for its Whiteboy(R) collection including Fred Segal, a Santa Monica-based tastemaker for buyers and stylists around the country. The Company also recently received orders for its latest brand, Mash Culture Lab(TM), from entertainment giant Virgin Megastores, and East Coast trendsetting retailer Dr. Jay's. Based in Los Angeles, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including actors Don Cheadle ("Crash") and Jessica Alba ("Sin City"), as well as musicians such as Tommy Lee (Motley Crue), among others. Sub-Urban's provocative brands have been designed from the start to generate consumer buzz and to maximize sales. The Company's brands have been widely featured in high-profile fashion magazines, online publications and news media. The Company is committed to aggressive appreciation through organic growth and growth through acquisitions, including the purchase of additional trademarked apparel and accessory lines. Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT (TM)(Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Southern California Investment Association SCIA National Small Cap Syndicate is a comprehensive national alliance developed to facilitate stock support and capital formation for small and emerging-growth companies. The alliance consists of almost 200 influential member firms including NASD broker/dealers, investment and merchant bankers, investment advisors, analysts, market makers, venture capitalists, fund managers, media and accredited investors. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Juniors, Mash Culture Lab(TM) and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.