SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced it has shipped the first retail orders for the debut collection of its new Mash Culture Lab(TM) clothing brand to national music retailer Virgin Megastores and trendsetting East Coast urban chain Dr. Jay's. Sub-Urban's Mash Culture Lab(TM) (MCL), one of the Company's several new innovative clothing and lifestyle brands, is inspired by the latest trends in popular music, lifestyle and youth culture. The shipment of retail orders for the initial MCL products represents a key achievement in the Company's strategy to develop new brands and win retail orders from the nation's most influential fashion trendsetters. "Delivering the Mash Culture Lab line in retail chains such as Dr. Jay's and Virgin Megastores demonstrates the strength of both Sub-Urban's multi-brand business strategy as well as the freshness and appeal of our designs," said Joseph Shortal, Chief Executive Officer of Sub-Urban. "Nationally and internationally, buyers for the world's largest retail chains shop these stores to find the most important directions in design and the next generation of successful brands." Dr. Jays, an East Coast-based urban retail chain, is considered a fashion pacesetter, and is a primary source for stylists and buyers for some of the largest retail and department stores in America, Europe and around the world. Founded in 1975, Dr. Jay's owns and operates 19 retail stores in the New York and New Jersey areas, and has been a pioneer in urban and hip-hop fashion since its inception. Sub-Urban has also shipped Mash Culture Lab(TM) to the Virgin Megastores chain to fulfill retail orders for five of its flagship locations. Virgin Megastores set trends in the entertainment industry around the world, and target the same $200 billion youth consumer marketplace that Sub-Urban's designs address. Sub-Urban's MCL line will be carried at flagship Virgin Megastores, including the Times Square location in New York, the largest entertainment store in the world. Other participating locations include Virgin Megastores in San Francisco, Orlando (in Disney World), Chicago (Michigan Avenue) and Hollywood, California. These new retail shipments amplify MCL's visibility with music fans and cutting-edge urban markets throughout the country, and further validate Sub-Urban's multi-brand strategy to create a diversified brand portfolio aimed at maximizing revenue potential while maintaining strong brand appeal for each consumer base. Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including actor Don Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica Alba, among many others. Sub-Urban has launched the pop culture phenomenon WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, urban and music culture, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) streetwear apparel and PYT(TM) styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com, www.whiteboygirl.com, www.mashculturelab.com, and www.getcocky.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.