The Denim’s in the Details: EVISU Teams up with Artificial Intelligence Platform “Albert” to Amplify Global Sales
December 07 2016 - 8:00AM
Business Wire
Premium Clothing Brand Turns to Adgorithms’
Albert to Reach Detail-Obsessed Fashion Crowd Across Countries and
Channels
Global clothing brand EVISU (www.evisu.com) is one of the
world’s first retailers to introduce artificial intelligence
technology to its advertising and marketing efforts. The luxury
denim brand today announced its work with “Albert," the new
AI-driven marketing technology by Adgorithms (LSE: ADGO). Albert is
now executing fully self-driven digital advertising and marketing
efforts for the brand in the United States, United Kingdom,
Australia, Canada, and Singapore. More information about Albert is
available at www.adgorithms.com.
Having run its own cross-channel digital marketing campaign in
the United States in late 2015, EVISU found that the cost of its
U.S. efforts was exceeding the sales it generated. The retailer
turned to Albert to determine whether the autonomous platform could
execute and scale these efforts, starting with previously
under-performing search and social channels. In just one month of
working together, Albert had met all of EVISU’S campaign goals,
significantly increasing inbound purchases, decreasing their eCPA,
and generating new customer bases across the United States.
“Running campaigns across channels is not an easy feat for an
ecommerce brand looking to find a very specific and defined
customer,” said Brennan See, Online Marketing Executive at EVISU.
“Albert learns, optimizes and delivers results as it goes,
delivering performance in both SEM and social that we had yet to
see working with prior technology solutions.”
Working with campaign creative and KPIs provided by EVISU,
Albert autonomously learns as “he” goes, in order to identify new
and existing audiences, determine who’s most and least likely to
convert, apply insights gained from one channel to others, and
engage in over 20 other digital marketing activities necessary to
meet the given KPIs, such as:
- Albert discovers EVISU’s high-value
audiences and then targets similar users. When Albert
discovered that a high volume of conversions were coming from
returning users, he automatically created a campaign dedicated to
driving the customers back to the site. This increased direct
conversions by 25%, in addition to significantly boosting delayed
conversions (or those which occurred shortly after initial
interaction with one of EVISU’s ads).
- Albert creates micro campaigns for
top-performing cities globally. Upon identifying the
top-performing U.S. cities—such as New York, Los Angeles, Irvine
and Pittsburgh—Albert instantaneously began creating micro
-campaigns to increase his focus on and refine his approach to
these specific geographies, while subsequently filtering out
poor-performing regions.
- Albert identifies audience behaviors
that result in conversion. For instance, Albert discovered that
users who engaged with “Jackets” produced a 54% higher ROI than
users who engaged with “Jeans.”
- Albert reveals never-before-known
high-value audiences. On Facebook, for example, Albert
determined that users with the occupation, “Engineer,” engaged 300%
more with Evisu’s ads than other Facebook users.
- Albert knows what time EVISU
customers are most likely to make a purchase. When Albert
discovered that the average purchase value increased by 125%
between 19:00-20:00, he automatically increased keyword bids during
this prolific time period beyond what he bid at other times
throughout the day.
- Albert targets users in different
languages. Knowing that in the last 30 days, 70% of conversions
and revenue originated from users with Chinese as their browser
language, Albert was able to add relevant terms to EVISU’s search
campaign.
- Albert predicts optimal pricing and
reallocates budget to the best-performing channels. Albert
predicts keyword pricing and makes ad-buying decisions based on
parameters such as past performance of certain keywords, how much
competitors’ are investing in them, who they’re likely to reach,
and the probability they’ll convert. He also applies findings
across channel and devices.
Since the launch of its initial campaign with EVISU, Albert’s
work has resulted in a 500% increase in ROI across search, social,
and display channels.
ABOUT ADGORITHMSFounded in 2010, Adgorithms
(www.adgorithms.com) is the maker of "Albert”, the first-ever
autonomous marketing platform. Albert serves as a highly
intelligent and sophisticated member of brands’ marketing teams
that autonomously performs many of the manual, time-consuming tasks
that comprise modern digital advertising and marketing
campaigns. Albert also offers proactive, ongoing insights and
recommendations on information he has learned and uncovered along
his journey. Leading brands such as Harley Davidson, EVISU,
and Made.com are leveraging Albert’s artificial
intelligence capabilities to increase and accelerate revenue, make
more informed investment decisions, and reduce operational costs –
all at a pace and scale not previously possible.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161207005499/en/
MEDIA CONTACTChannel V MediaGretel Going,
347.701.3604gretel@channelvmedia.com
Albert Technologies (LSE:ALB)
Historical Stock Chart
From Apr 2024 to May 2024
Albert Technologies (LSE:ALB)
Historical Stock Chart
From May 2023 to May 2024