Snacking at 30,000 Feet: American Airlines Customers to Test New Food Concepts on Select Routes in September
August 26 2004 - 12:48PM
PR Newswire (US)
Snacking at 30,000 Feet: American Airlines Customers to Test New
Food Concepts on Select Routes in September Customer Feedback Could
Lead to New Food Options for All Passengers FORT WORTH, Texas, Aug.
26 /PRNewswire-FirstCall/ -- Beginning in September, customers on
select flights will help American Airlines choose a new on-board
food option for its main cabin. American will test new Buy on Board
food options -- SnAAck Box and LSG Sky Chefs In-Flight Cafe -- that
the airline may consider rolling out on domestic routes based on
customer and flight attendant feedback. Throughout September,
customers on select flights can buy an In-Flight Cafe breakfast and
lunch/dinner combination meal for $5-$7 or an a la carte snack for
$3. The meals include a fresh sandwich or a salad and a variety of
pre-packaged snacks, such as Quaker(R) Fruit & Oatmeal Cereal
Bars or Kettle Classics(R) Potato Chips. The In-Flight Cafe will be
offered on flights between the following markets: -- Dallas/Fort
Worth-Hartford, Conn. -- Dallas/Fort Worth-New York JFK --
Dallas/Fort Worth-Reno, Nev. -- Dallas/Fort Worth-Portland, Ore. --
New York JFK-Seattle -- New York JFK-Phoenix During the last two
weeks of September, passengers flying on other select flights will
be able to purchase a breakfast or lunch/dinner SnAAck Box for
$3-$5. The SnAAck Box will contain four to five pre-packaged
brand-name snacks such as Kellogg's(R) Nutri-Grain(R) Muffin Bars,
BALANCE(R) Bar, and Pepperidge Farm(R) Milano(R) cookies. The
SnAAck Boxes will be offered on flights between the following
cities: -- Dallas/Fort Worth-Orlando, Fla. -- Dallas/Fort
Worth-Orange County, Calif. -- Dallas/Fort Worth-Philadelphia --
Nashville-Los Angeles Also, as a part of the trial, passengers on
select flights will be able to choose from a variety of new
complimentary snacks. Flight attendants will provide customers with
a high-quality selection of snacks, including ReaLemon(R) Lemon
Cookies, Jelly Belly(R) Jelly Beans, Ocean Spray(R) Craisins and
Rold Gold(R) Pretzels. This test concept will be offered on flights
between the following cities: -- Dallas/Fort Worth-Seattle --
Nashville-Los Angeles "American is committed to making travel easy
and convenient for customers, and we look forward to hearing what
they say about the option of buying food during flights," said Dan
Garton, Executive Vice President-Marketing. "These food tests are
another example of ways that American Airlines works to better
understand what customers value." All three options will be offered
in conjunction with American's complimentary beverage service.
American continually conducts research to meet the needs of its
passengers, including reviewing the food options it offers
passengers. Recently, American introduced low-carbohydrate,
high-protein options to First- Class passengers flying on domestic
flights. American Airlines is the world's largest carrier.
American, American Eagle and the AmericanConnection(R) regional
carriers serve more than 250 cities in over 40 countries with
nearly 4,200 daily flights. The combined network fleet numbers more
than 1,000 aircraft. American's award-winning AA.com web site
provides users with easy access to check and book fares, plus
personalized news, information and travel offers. American Airlines
is a founding member of the oneworld(TM) Alliance, which brings
together some of the best and biggest names in the airline
business, enabling them to offer their customers more services and
benefits than any airline can provide on its own. Together, its
members serve more than 575 destinations in 135 countries.
AmericanAirlines, American Eagle, AmericanConnection and AA.com are
registered trademarks of American Airlines, Inc. GET A GREAT LOW
FARE. AND A LOT MORE AIRLINE. AMERICAN AIRLINES. DATASOURCE:
American Airlines, Inc. CONTACT: Laura Mayo, Corporate
Communications of American Airlines, Inc., +1-817-967-1577, or Web
site: http://www.aa.com/
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