Avon and Marimekko Announce Exclusive Partnership
March 18 2008 - 7:00AM
PR Newswire (US)
NEW YORK, March 18 /PRNewswire/ -- Avon Products, Inc. today
announced an exclusive collaboration with the legendary Finnish
textile and clothing design company Marimekko. Marimekko will
license its Unikko pattern to create a limited edition cosmetics
collection, bringing Avon consumers worldwide Marimekko's bold,
creative and avant-garde designs. The Marimekko for Avon Color
Collection will launch globally in 2008, debuting in the U.S.,
Europe, Mexico and Asia in the fourth quarter of 2008. The
Marimekko for Avon Color Collection interprets Marimekko's unique
philosophy - design that creates beauty into people's everyday
lives. The collection features Marimekko's iconic Unikko pattern
designed by Maija Isola in 1964. Her daughter Kristina Isola
re-interpreted the Unikko design with a unique look and fresh
coloring for Avon. The collection contains four limited edition
color products, including eyeshadow, face powder, lip gloss and
mascara, as well as accessories. "Avon is committed to the vision
that all women should have access to great style and fashion. We're
thrilled to partner with global design powerhouse Marimekko - we
are so impressed with their great reputation for creating fun,
lively, fashion-forward designs. We feel confident that our
customers will enjoy the merger of Marimekko's energetic designs
with the innovation of the Avon Color Brand," said Geralyn Breig,
Senior Vice President and Brand President for Avon Products, Inc.
"Marimekko's vision for the future remains consistent - maintaining
superior and innovative designs by partnering with inventive,
inspiring designers and companies that support the brand's image
around the world. The licensing agreement with Avon is Marimekko's
first foray into the world of beauty and will enhance Marimekko's
brand recognition worldwide. With Avon we are able to reach
millions of women and share the Marimekko creations, as well as
superior beauty products," says Mika Ihamuotila, President and CEO
of Marimekko Corporation. Marimekko is a leading Finnish textile
and clothing design company that was established in 1951. The
company designs, manufactures and markets high- quality clothing,
interior decoration textiles, bags and other accessories under the
Marimekko brand, both in Finland and abroad. Marimekko products are
also manufactured under license in various countries. In 2007, the
company's net sales amounted to EUR 77.3 million. Exports and
income from international operations accounted for 26.5% of the
Group's net sales. The Group employs about 400 people. The
company's share is quoted on the OMX Nordic Exchange Helsinki. For
further information, visit http://www.marimekko.com/ About Avon
Avon, the company for women, is a leading global beauty company,
with $10 billion in annual revenue. As the world's largest direct
seller, Avon markets to women in more than 100 countries through
5.4 million independent Avon Sales Representatives. Avon's product
line includes beauty products, fashion jewelry and apparel, and
features such well-recognized brand names as Avon Color, Anew,
Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark. Learn
more about Avon and its products at http://www.avoncompany.com/.
DATASOURCE: Avon Products, Inc. CONTACT: Claudia Shaum, Avon
Products, Inc., +1-212-282-8195 Web site: http://www.avon.com/
http://www.avoncompany.com/ http://www.marimekko.com/ Company News
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