TIDMBIDS
RNS Number : 4702K
Bidstack Group PLC
02 September 2021
This announcement contains inside information as stipulated
under the UK version of the Market Abuse Regulation No 596/2014
which is part of English Law by virtue of the European (Withdrawal)
Act 2018, as amended. On publication of this announcement, this
information is now considered to be in the public domain.
2 September 2021
Bidstack Group Plc
("Bidstack" or "Company" or "Group")
Interim Results for the six months ended 30 June 2021
-Good financial and operational progress. Well capitalised to
pursue growth strategy --
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising
group, announces its unaudited results for the six months ended 30
June 2021. The Interim Report for the period ended 30 June 2021
will be published on the Company's website - www.bidstackgroup.com
today.
Financial Highlights
-- Revenue of GBP820k (H1 2020: GBP274k);
-- Gross margin improvement to 34.5% (H1 2020: 27.9%);
-- Period end cash balance of GBP695k (30 June 2020: GBP5.9m);
-- Loss per share reduced to 0.74 pence (H1 2020: loss of 1.18 pence per share).
Post Period End Highlights
-- Successful GBP10.863m equity fundraising (before expenses) completed on 23 July 2021;
-- Bryan Neider, 25 year veteran at Electronic Arts, joined the
Board as an independent Non-Executive Director on 23 July 2021.
Operational Highlights
- Significant progress made in onboarding titles across stadium,
racing and open world environments as well as Unity, Unreal and
custom games engines;
- Now offering advertisers increased and broader inventory from a portfolio with over 30 games;
- Reinforcing relationships with the world's leading agency
holding groups which are now growing outside of the UK and US;
- Developing momentum in engaging directly with brands;
- Continuing to integrate with established third party ad-tech
vendors which increases accessibility to Bidstack inventory in core
markets;
- Significant developments with the IAB, the industry trade
body, in defining "in-game" as a new formal advertising category
and providing scalable guidelines.
Donald Stewart, Chairman, said:
"Following completion of the fundraise on 23 July 2021, with
approximately GBP10.2 million of net proceeds, Bidstack is now well
capitalised to exploit the commercial opportunities it currently
has and to pursue its strategy for some time to come.
"The second half of the current financial year has started well
and in line with our expectations. Since the period end Bidstack
has onboarded a number of new games including Nordeus' flagship
football management game, Top Eleven, T-Bull's classic car driving
simulation game Racing Classics PRO: Drag Race & Real Speed,
Motionlab Interactive's multiplayer PDC Darts Match and Suji Games'
animated simulation game Hyper Airways. We expect a number of
further games to join Bidstack's roster in the second half.
"With improving visibility of the sales pipeline, we believe the
Company has a strong pipeline of revenue for the second half as
existing advertisers rebook with growing spend and business
development efforts come to fruition.
"The Company continues to expect to deliver revenues for the
year in line with market expectations. In addition, the Board has
been focussed on improving gross margin and controlling the Group's
total operational costs going forward, as it starts to rebalance
capital deployed to reflect the shift from product development to
commercialisation."
James Draper, Chief Executive, said:
"I want to put on record how proud I am of the team's continued
work towards establishing Bidstack as a stalwart of in-game
advertising. Watching our incredible staff establish and build-out
relationships with some of the world's most recognised advertisers,
agencies, technology providers and game studios leaves me in no
doubt that Bidstack is going from strength to strength.
"Our technology and commercial expertise are proven and in high
demand - and the understanding our team has shown towards our
customers and potential partners is delivering additional
opportunities.
"Our progress year-to-date reflects the team's dedication to
driving the business across advertisers, game developers and
product strategy.
"Campaign spends are growing substantially and the number of
game studios wanting to work with our team is expanding.
"Key highlights, such as the exclusive partnership with Nordeus,
progress in the US with the IAB and growing access to our
inventory, all lead me to believe we are on the pathway to
scalability.
"The opportunities that lie ahead in the second half in relation
to innovative product launches have our team hugely motivated - and
we look forward to sharing more of these developments when we
can."
For further information please contact:
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited
(Nomad)
Mark Brady/Neil Baldwin/James
Keeshan +44 (0) 203 368 3550
Stifel Nicolaus Europe Limited
(Broker)
Fred Walsh +44 (0) 20 7710 7600
Buchanan Communications Limited
Chris Lane/Stephanie Watson/Kim
van Beeck +44 (0) 20 7466 5000
bidstack@buchanan.uk.com
Chairman's Statement
H1 Trading
Bidstack has made significant progress in onboarding titles
across stadium, racing and open world environments as well as
Unity, Unreal and custom games engines. The Company has continued
to strengthen its portfolio of AAA, high-fidelity games,
independent and mobile publisher base.
The Company has successfully onboarded game developers who have
endorsed Bidstack's SDK for its ease of integration, stability of
the technology and immersive implementation of advertising which
enhances the player experience. The pipeline of games is robust as
game developers increasingly look for incremental revenue streams
and entrust Bidstack with their portfolio of titles.
Bidstack continues to reinforce its relationships with the
world's leading agency holding groups which are now growing outside
of the UK and US, enabled by multi-agency master agreements already
in place. The progress that the Company continues to make in
engaging directly with brands is developing momentum from
Bidstack's vertical led approach that encompasses all major
advertising categories including technology, retail, automotive,
consumer packaged goods, beauty, luxury, gambling and financial
services.
The Company continues to integrate with established third-party
ad-tech vendors which increases accessibility to Bidstack inventory
in core markets, comprising the UK and the US. This is an important
development which marks the maturity, growth and frictionless
scalability of the industry. Further integrations are planned to
drive automation and expansion.
There have been material developments with the IAB, the industry
trade body, in defining "in-game" as a new formal advertising
category and providing scalable guidelines. The establishment of an
IAB US committee, of which Bidstack is an active member, is
expected to expand the foundational framework which is being
delivered in the UK. Progress is encouraging, with key industry
stakeholders across the value chain unified in creating standards
which should enable frictionless growth.
Fundraising
On 2 July 2021, Bidstack announced the results of a fundraising
which raised gross proceeds of GBP10.863m comprising a placing with
institutional and other investors (GBP9.763m) and a subscription
from Company directors and others (GBP1.1m).
Board and Strategic Adviser Appointments
On 22 April 2021 Lisa Hau, Bidstack's Chief Operating Officer,
joined the Board as an Executive Director and Glen Calvert, the
former COO of Fnatic Ltd, was appointed an independent
Non-executive Director.
Prior to joining Bidstack in May 2020, Lisa led investor
relations at WPP PLC following five years as an equity research
analyst heading up coverage for the European media and internet
sector with Jefferies, a leading multinational investment bank.
Glen was COO of Fnatic Ltd, between January 2019 and May 2021.
He is currently launching Kaizan.ai, an AI start-up augmenting team
intelligence. Previously he was a founder and CEO of Affectv and a
member of the founding team at Struq, which was acquired by
Quantcast in 2014.
On 29 April 2021, Katherine Hays, the Co-Founder and former COO
of Massive Inc. joined Bidstack as a Strategic Adviser. Katherine
has a proven track record in advertising, media, entertainment and
gaming. She will take an active role in giving the Company the
benefit of her experience and success from the first generation of
in-game advertising.
On 23 July, following completion of the fundraising, Bryan
Neider was appointed to the Board as an independent Non-Executive
director and Chair of the Audit Committee. Bryan brings more than
25 years of experience during his tenure at Electronic Arts and
served a variety of leadership roles including managing global
business development, corporate finance, CFO and COO for EA.com,
CFO of Worldwide Studios, COO for EA's global development
organisation and SVP of Global Operations.
Outlook and Future Prospects
Following completion of the fundraise on 23 July 2021, with
approximately GBP10.2 million of net proceeds, Bidstack is now well
capitalised to exploit the commercial opportunities it currently
has and to pursue its growth strategy
The second half of the current financial year has started well
and in line with our expectations.
Since the period end Bidstack has onboarded a number of new
games including Nordeus' flagship football management game, Top
Eleven, T-Bull's classic car driving simulation game Racing
Classics PRO: Drag Race & Real Speed, Motionlab Interactive's
multiplayer PDC Darts Match and Suji Games' animated simulation
game Hyper Airways. The Directors expect a number of further games
to join Bidstack's roster in the second half.
Bidstack's growth is reflected in its portfolio rising to over
30 games and a growing roster of premium brands. With improving
visibility of the sales pipeline, the Directors believe the Company
has strong revenue prospects for the second half, as the existing
roster of advertisers rebook with growing spend and business
development efforts come to fruition.
The Company continues to expect to deliver revenues for the year
in line with market expectations. In addition, the Board has been
focussed on improving gross margin and controlling the Group's
total operational costs going forward, as it starts to rebalance
capital deployed to reflect the shift from product development to
commercialisation.
Consolidated statement of comprehensive income
for the six months ended 30 June 2021
Note
Unaudited Unaudited Audited
6 months 6 months year
ended ended ended
30 Jun 2021 30 Jun 2020 31 Dec 2020
GBP GBP GBP
Revenue 820,136 274,079 1,695,620
Cost of sales (537,309) (197,337) (1,470,389)
------------- ------------ -------------
Gross profit 282,827 76,742 225,231
Administrative expenses (3,915,874) (3,244,889) (7,218,789)
------------- ------------ -------------
Operating loss (3,633,047) (3,168,147) (6,993,558)
Finance income 60 2,352 2,525
Finance costs (160) (700) (1,179)
Loss before taxation (3,633,147) (3,166,495) (6,992,212)
Taxation 744,756 50,493 597,035
------------- ------------ -------------
Loss for the period (2,888,391) (3,116,002) (6,395,177)
Other comprehensive income
Total other comprehensive income - - -
------------- ------------ -------------
Total comprehensive loss for
the period (2,888,391) (3,116,002) (6,395,177)
============= ============ =============
Loss per share - basic and diluted
(pence) 3 (0.74) (1.18) (1.65)
The above consolidated statement of profit and loss and other
comprehensive loss for the period relates to continuing operations
for the Group.
Consolidated statement of financial position
as at 30 June 2021
Note Unaudited Unaudited Audited
30 Jun 2021 30 Jun 31 Dec
2020 2020
ASSETS GBP GBP GBP
Non-current assets
Right of use asset 649 21,369 7,577
Intangible assets 264,357 290,141 279,955
Property, plant and equipment 41,277 23,795 28,388
------------- ------------ -------------
Total non-current assets 306,283 335,305 315,920
============= ============ =============
Current assets
Trade and other receivables 1,229,387 862,660 2,391,300
Cash and cash equivalents 694,544 5,917,381 2,347,114
-------------
Total current assets 1,923,931 6,780,041 4,738,414
=============
Total assets 2,230,214 7,115,346 5,054,334
============= ============ =============
EQUITY AND LIABILITIES
Equity
Share capital 4 6,234,261 6,229,259 6,234,261
Share premium account 27,984,716 27,977,197 27,984,716
Share-based payment reserve 1,497,826 1,035,638 1,282,556
Merger relief reserve 6,508,673 6,508,673 6,508,673
Reverse acquisition reserve (23,320,632) (23,320,632) (23,320,632)
Warrant reserve 71,480 71,480 71,480
Accumulated losses (18,467,293) (12,299,727) (15,578,902)
-------------
Total equity 509,031 6,201,888 3,182,152
============= ============ =============
Non - Current liabilities
Lease liability 675 15,790 -
------------- ------------ -------------
Total non -current liabilities 675 15,790 -
============= ============ =============
Current liabilities
Trade and other payables 1,720,508 897,014 1,863,739
Lease liability - 654 8,443
------------- ------------
Total current liabilities 1,720,508 897,668 1,872,182
============= ============ =============
Total equity and liabilities 2,230,214 7,115,346 5,054,334
============= ============ =============
The interim financial report was approved by the board of
Directors on 1 September 2021 and signed on its behalf by:
Donald Stewart
Chairman of Bidstack Group Plc
Consolidated statement of changes in equity
for the six months ended 30 June 2021
Share-based Merger Reverse
Share Share payment relief acquisition Warrant Accumulated Total
capital premium reserve reserve reserve reserve losses equity
GBP GBP GBP GBP GBP GBP GBP GBP
Balance as at
1 January
2021 6,234,261 27,984,716 1,282,556 6,508,673 (23,320,632) 71,480 (15,578,902) 3,182,152
Comprehensive
income for
the period
Loss and total
comprehensive
income for
the year - - - - - - (2,888,391) (2,888,391)
---------- ---------- ----------- ---------- -------------- -------- ------------ -------------
Total
comprehensive
expense - - - - - - (2,888,391) (2,888,391)
---------- ---------- ----------- ---------- -------------- -------- ------------ -------------
Transactions
with owners
Issue of - - -
shares - - - - -
Costs of -
raising equity - - - - - - -
Share-based
payments - - 215,270 - - - - 215,270
---------- ---------- ----------- ---------- -------------- -------- ------------
Total
transaction
with owners - - 215,270 - - - - 215,270
- -
Balance as at
30 June 2021 6,234,261 27,984,716 1,497,826 6,508,673 (23,320,632) 71,480 (18,467,293) 509,031
========== ========== =========== ========== ============== ======== ============ =============
Consolidated statement of changes in equity
for the six months ended 30 June 2020
Share-based Merger Reverse
Share Share payment relief acquisition Warrant Accumulated Total
capital premium reserve reserve reserve reserve losses equity
GBP GBP GBP GBP GBP GBP GBP GBP
Balance as at
1 January
2020 5,516,759 23,283,880 734,365 6,508,673 (23,320,632) 71,480 (9,183,725) 3,610,800
Comprehensive
income for
the period
Loss and total
comprehensive
income for
the year - - - - - - (3,116,002) (3,116,002)
--------- ---------- ----------- --------- -------------- -------- ------------ -------------
Total
comprehensive
expense - - - - - - (3,116,002) (3,116,002)
--------- ---------- ----------- --------- -------------- -------- ------------ -------------
Transactions
with owners
Issue of
shares 712,500 4,987,500 - - - - - 5,700,000
Costs of
raising
equity - (294,183) - - - - - (294,183)
Share-based
payments - - 301,273 - - - - 301,273
--------- ---------- ----------- --------- -------------- -------- ------------
Total
transaction
with owners 712,500 4,693,317 301,273 - - - - 5,707,090
Balance as at
30 June 2020 6,229,259 27,977,197 1,035,638 6,508,673 (23,320,632) 71,480 (12,299,727) 6,201,888
========= ========== =========== ========= ============== ======== ============ =============
Consolidated statement of changes in equity
for the year ended 31 December 2020
Share-based Merger Reverse
Share Share payment relief acquisition Warrant Accumulated Total
capital premium reserve reserve reserve reserve losses equity
GBP GBP GBP GBP GBP GBP GBP GBP
Balance as at
1 January
2020 5,516,759 23,283,880 734,365 6,508,673 (23,320,632) 71,480 (9,183,725) 3,610,800
Comprehensive
income for
the period
Loss and total
comprehensive
income for
the year - - - - - - (6,395,177) (6,395,177)
---------- ----------- ----------- --------- -------------- -------- ------------ -------------
Total
comprehensive
expense - - - - - - (6,395,177) (6,395,177)
---------- ----------- ----------- --------- -------------- -------- ------------ -------------
Transactions
with owners
Issue of
shares 717,502 5,032,518 - - - - - 5,750,020
Costs of
raising
equity - (331,682) - - - - - (331,682)
Share-based
payments - - 548,191 - - - - 548,191
---------- ----------- ----------- --------- -------------- -------- ------------
Total
transaction
with
owners 717,502 4,700,836 548,191 - - - - 5,966,529
Balance as at
31 December
2020 6,234,261 27,984,716 1,282,556 6,508,673 (23,320,632) 71,480 (15,578,902) 3,182,152
========== =========== =========== ========= ============== ======== ============ =============
Consolidated statement of cash flows
for the period ended 30 June 2021
6 months 6 months
ended 30 ended 30 Year ended
Jun 2021 Jun 2020 31 Dec 2020
GBP GBP GBP
Cash flows from operating activities
Loss before taxation (2,888,391) (3,116,002) (6,992,212)
Adjustments for:
Amortisation - Intangibles 15,598 26,818 31,574
Amortisation - Right of use asset 6,928 5,341 19,621
Depreciation 9,442 6,162 13,021
Equity settled share-based payments 215,270 301,273 548,191
Doubtful debts expense - - (19,265)
Finance income (60) (2,352) (2,525)
Finance expense 160 700 1,179
(2,641,053) (2,778,060) (6,400,416)
Changes in working capital
(Increase)/decrease in trade and
other receivables 1,161,913 (329,453) (1,241,792)
Increase/(decrease) in trade and
other payables (143,231) 490,343 1,457,069
Net cash used in operations (1,622,371) (2,617,169) (6,185,139)
Cash flow from investing activities
Investment in intangible assets - (6,000) (570)
Investment in property, plant and
equipment (22,331) (7,581) (19,033)
Net cash flow (used in)/ generated
from investing activities (22,331) (13,581) (19,603)
Cash flow from financing activities
Proceeds from issue of share capital - 5,700,000 5,750,020
Cost of issue - (294,183) (331,682)
Principal movement on lease liabilities (7,768) (7,878) (16,368)
Interest received 60 2,352 2,525
Interest paid on lease liabilities (160) (700) (1,179)
Net cash generated from financing
activities (7,868) 5,399,591 5,403,316
(Decrease)/Increase in cash and
cash equivalents in the period 1,652,570 2,768,841 (801,426)
Cash and cash equivalents at beginning
of period 2,347,114 3,148,540 3,148,540
Cash and cash equivalents at the end
of the period 694,544 5,917,381 2,347,114
Notes to the consolidated interim financial report
1 Summary of significant accounting policies
Basis of preparation
The Company is a public limited company which is admitted to
trading on the AIM Market of the London Stock Exchange and is
incorporated and domiciled in the UK. The address of the registered
office is 201 Temple Chambers, 3-7 Temple Avenue, London, EC4Y 0DT.
The registered number of the company is 04466195.
The consolidated interim financial report consolidates those of
the Company and its trading subsidiary, Bidstack Limited (together
the "Group"). The financial information presented in this interim
report have been prepared using accounting policies that are
expected to be applied in the preparation of the financial
statements for the year ending 31 December 2021.
These policies are in accordance with International Financial
Reporting Standards (IFRSs) and International Financial Reporting
Interpretation Committee (IFRIC) interpretations as endorsed by the
European Union ("IFRS-EU"), and those parts of the Companies Act
applicable to companies reporting under IFRS.
The interim results have been prepared on a going concern basis
which assumes that the Group will be able to continue trading for
the foreseeable future. Although an operating loss has been
reported for the reporting period and an operating loss is expected
to be incurred in the 12 months subsequent to the date of this
report, the Directors believe, having considered all available
information, including the cash resources currently available to
the Group and the Company's proven ability to raise further equity
funds from its supportive shareholder base, that the Group will
have sufficient funds to meet its expected committed and
contractual expenditure for the foreseeable future. Thus, the
Directors continue to adopt the going concern basis of accounting
in preparing the interim financial report for the period ended 30
June 2021.
2 Summary of significant accounting policies
The accounting policies applied by the Group in this
consolidated interim financial report are the same as those applied
by the Group in its consolidated financial statements as at and for
the year ended 31 December 2020.
3 Loss per share
Basic and diluted loss per share
The calculation of basic and diluted loss per share is based
upon the loss of GBP2,888,391 (2020: loss of GBP3,116,002) and the
weighted average number of ordinary shares in issue for the year of
388,374,057 (2020: 264,555,996).
The loss incurred by the Group means that the effect of any
outstanding warrants and options would be considered anti-dilutive
and is ignored for the purposes of the loss per share
calculation.
4 Share capital and reserves
Allotted, called up and fully Ordinary Share capital
paid 0.5p shares
No. GBP
At 1 January 2020 244,873,646 5,516,759
Exercised warrants 1,000,411 5,002
Exercised options - -
Issue of shares 142,500,000 712,500
Issue of consideration shares - -
As at 31 December 2020 388,374,057 6,234,261
-------------------------------- ------------ -------------
Issue of shares - -
As at 30 June 2021 388,374,057 6,234,261
================================ ============ =============
All ordinary shares are equally eligible to receive dividends
and the repayment of capital and represent equal votes at meetings
of shareholders.
5 Post balance sheet events
On 23 July 2021 the Company raised gross proceeds of GBP10.863m
(before expenses).
A total of 488,157,516 new ordinary shares of 0.5 pence each in
the capital of the Company were placed by Cenkos with institutional
and other investors at a price of 2.0 pence per share, raising
gross proceeds of approximately GBP9.763 million.
Certain directors of the Company and others have also subscribed
for a total of 55,000,000 New Ordinary Shares at 2.0 pence per
share raising further gross proceeds of GBP1.1 million.
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