TIDMBIRD
Blackbird PLC
25 April 2022
Reach non-regulatory announcement
Blackbird plc (the "Company")
Blackbird video study finds optimized cloud native production
tools can transform inefficient workflows
25 April 2022, London - Blackbird plc (AIM:BIRD; OTCQX:BBRDF),
the technology licensor, developer and seller of the market-leading
cloud native video editing platform, Blackbird, today announces the
release of some data from the Company's recent video industry study
which finds the cloud is impacting production but the vast majority
of workflows remain inefficient. However natively optimized
production tools offer transformative efficiencies.
The study found cloud production and remote editing are now a
universal part of content creation, used by 90% of video
professionals who responded. Yet the impact on workflows risks
being undermined by widespread use of inefficient methods for
accessing content remotely that are not cloud native. That's one of
the headline findings of a new study by Blackbird, in partnership
with Caretta Research, based on a global survey of video editors,
producers, managers and prosumers.
The research reveals:
-- 90% of video professionals have adopted cloud production and
remote editing in their workflows, with collaborative working and
client review and approval as the top use cases.
-- But most remote editing is still implemented using
old-school, inefficient and slow workflows - with 65% of users
moving original high-res media files around the internet to support
remote editing workflows.
-- Many others are moving proxy files, or remoting back to an
edit workstation in a facility, a model that is wasteful of
expensive resources.
-- 27% of remote editors are making use of a cloud-native
browser-based production platform like Blackbird - twice as popular
as using PC-over-IP to connect to a cloud edit workstation.
-- Cloud workflows were already in use by 60% of users before
the Covid-19 pandemic but grew significantly as a result: 84% of
users saw cloud production and remote editing grow in response, and
58% expect it to expand further as business gets back to
normal.
-- The top benefits of cloud production identified by users are
faster production workflows, the freedom to work from any location
at any time, and cost savings over using traditional tools.
Robert Ambrose, Caretta Research's Co-founder and Managing
Director, added: "From our experience of talking with hundreds of
industry professionals, we're seeing a distinct shift from
cloud-enabled workflows to cloud-native workflows. This study shows
just that - the flexibility of working remotely has unlocked new
value and savings but has often been compromised by adapting legacy
ways of working. We're now seeing the adoption of workflows and
tools that are optimised for cloud, avoiding the cost and security
issues of constantly moving content around."
Blackbird plc CEO, Ian McDonough, said: "We're proud that
Blackbird is once again able to put some much needed, independently
verified data into the market around adoption of cloud production
following our recent sustainability and total cost of ownership
papers.
"This study is illuminating in that we can see that cloud tools
are being widely used and having an impact, but true progress is
hampered by deploying inefficient, non-cloud native workflows.
These inefficiencies can be most evident in speed, cost and
flexibility which also happen to be the most important factors in
any cloud workflow, according to the data we have collected. The
encouraging news is that highly optimized, energy and carbon
efficient cloud native technologies exist to solve these
issues."
Download the report here:
http://downloads.carettaresearch.com/cloud-production
Enquiries:
Blackbird plc
Ian McDonough, Chief Executive Officer
Adrian Lambert, Chief Marketing Officer
Tel: +44 (0)20 8879 7245
Allenby Capital Limited (Nominated
Adviser and Broker)
Nick Naylor / Piers Shimwell (Corporate
Finance)
Amrit Nahal (Sales and Corporate Broking)
Tel: +44 (0)20 3328 5656
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird(R), the world's most advanced
suite of cloud-native computing applications for video, all
underpinned by its lightning-fast codec. Blackbird plc's patented
technology allows for frame accurate navigation, playback, viewing
and editing in the cloud. Blackbird(R) enables multiple
applications, which are used by rights holders, broadcasters,
sports and news video specialists, esports, live events and content
owners, post-production houses, other mass market digital video
channels and corporations.
Since it is cloud-native, Blackbird(R) removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.vide o
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
About Caretta Research
Caretta Research is helping media technology buyers and
suppliers make better technology decisions by using real
information. We combine decades of experience in the industry with
continuous hands-on research and an extensive network of technology
buyers and decision-makers to help vendors understand and target
their potential market, and to help buyers identify the
most-suitable solutions-saving time, reducing risk and lowering
costs.
To learn more visit www.carettaresearch.com
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