LONDON, April 25, 2022 /PRNewswire/ -- Blackbird plc
(AIM: BIRD; OTCQX: BBRDF), the technology licensor, developer
and seller of the market-leading cloud native video editing
platform, Blackbird, today announces the release of some
data from the Company's recent video industry study which
finds the cloud is impacting production but the vast majority
of workflows remain inefficient. However natively optimized
production tools offer transformative efficiencies.
The study found cloud production and remote editing are now a
universal part of content creation, used by 90% of video
professionals who responded. Yet the impact on workflows risks
being undermined by widespread use of inefficient methods for
accessing content remotely that are not cloud native. That's one of
the headline findings of a new study by Blackbird, in partnership
with Caretta Research, based on a global survey of video editors,
producers, managers and prosumers.
The research reveals:
- 90% of video professionals have adopted cloud production and
remote editing in their workflows, with collaborative working and
client review and approval as the top use cases.
- But most remote editing is still implemented using old-school,
inefficient and slow workflows - with 65% of users moving
original high-res media files around the internet to support remote
editing workflows.
- Many others are moving proxy files, or remoting back to an edit
workstation in a facility, a model that is wasteful of expensive
resources.
- 27% of remote editors are making use of a cloud-native
browser-based production platform like Blackbird — twice as popular
as using PC-over-IP to connect to a cloud edit workstation.
- Cloud workflows were already in use by 60% of users before the
Covid-19 pandemic but grew significantly as a result: 84% of users
saw cloud production and remote editing grow in response, and 58%
expect it to expand further as business gets back to normal.
- The top benefits of cloud production identified by users are
faster production workflows, the freedom to work from any location
at any time, and cost savings over using traditional tools.
Robert Ambrose, Caretta
Research's Co-founder and Managing Director, added: "From
our experience of talking with hundreds of industry professionals,
we're seeing a distinct shift from cloud-enabled workflows to
cloud-native workflows. This study shows just that - the
flexibility of working remotely has unlocked new value and savings
but has often been compromised by adapting legacy ways of working.
We're now seeing the adoption of workflows and tools that are
optimised for cloud, avoiding the cost and security issues of
constantly moving content around."
Blackbird plc CEO, Ian
McDonough, said: "We're proud that Blackbird is
once again able to put some much needed, independently verified
data into the market around adoption of cloud production following
our recent sustainability and total cost of ownership papers.
"This study is illuminating in that we can see that cloud tools
are being widely used and having an impact, but true progress is
hampered by deploying inefficient, non-cloud native workflows.
These inefficiencies can be most evident in speed, cost and
flexibility which also happen to be the most important factors in
any cloud workflow, according to the data we have collected. The
encouraging news is that highly optimized, energy and carbon
efficient cloud native technologies exist to solve these
issues."
Download the report here:
http://downloads.carettaresearch.com/cloud-production
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
About Caretta Research
Caretta Research is helping media technology buyers and
suppliers make better technology decisions by using real
information. We combine decades of experience in the industry with
continuous hands-on research and an extensive network of technology
buyers and decision-makers to help vendors understand and target
their potential market, and to help buyers identify the
most-suitable solutions—saving time, reducing risk and lowering
costs.
To learn more visit www.carettaresearch.com
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