TIDMBMS
Braemar Shipping Services PLC
15 June 2022
RNS Reach 15 June 2022
BRAEMAR SHIPPING SERVICES PLC
("Braemar", the "Company" or the "Group")
Braemar launches new brand identity to support its streamlined
strategy
-- Braemar has now sold all its non-core assets and is
reorganising around an integrated and streamlined offer.
-- Braemar's focus is to provide expert advice in shipping
investment, chartering, and risk management.
-- To support this reorganisation, Braemar has developed a
unified brand identity and overhauled its communication
platforms.
-- Braemar pledges to incorporate climate-smart expertise into
its client services, and it commits to four UN SDGs.
Braemar, a leading global shipbroker, today announces the launch
of a new, single brand identity to support the strategy launched
last year and deliver enhanced value to its clients. Braemar's new
integrated and streamlined corporate strategy focuses on
shipbroking and corporate finance.
The shipping market is growing in complexity as environmental
regulation and economic necessity combine to increase the
importance of the expert advice that Braemar provides. Over the
last 18 months, to support its strategy, Braemar has divested all
its non-core assets, invested in leading digital technologies,
expanded its global footprint, and added highly capable staff.
Braemar has a new purpose and vision, it is investing to
facilitate climate-smart shipping, and Braemar is the only shipping
services company to publicly align its ESG framework with four of
the 17 United Nations Sustainable Development Goals.
Braemar's new branding is a statement of intent about how it
will align its environmental and commercial ambitions, and the
upgraded brand represents a promise from a trusted partner that it
will continue to deliver service excellence for its clients.
James Gundy, Braemar's CEO, commented, "The shipbroking division
was always Braemar's driving force, and my vision for the Company
since day one was to take the business back to its basics. Our
expertise is shipbroking and corporate finance, and we're going to
stick to what we know because that's where we provide the most
value to our clients."
Gundy continued, "It takes expertise and experience to secure
sustainable returns and mitigate risk in the volatile world of
shipping. From the Energy Efficiency Design Index (EEDI) and the
EU's Emissions Trading System to sanctions and ship recycling
there's no shortage of challenges ahead for our clients. For our
experienced, expert team this presents a huge opportunity -
financially, socially, and environmentally."
Tris Simmonds, Braemar's COO, commented, "Over the last 18
months we've invested in our people and technology, implemented a
focused programme of change, and created a new brand identity that
clearly represents our values and our future as a sustainable
shipbroker. However, there will be no resting on our laurels. We
will be working hard to bring even more value to our clients, and
to help Braemar achieve its full potential."
To see case studies of Braemar's new corporate strategy in
action, please click here.
ENDS
About Braemar Shipping Services plc ("Braemar")
Braemar provides expert advice in shipping investment,
chartering, and risk management to enable its clients to secure
sustainable returns and mitigate risk in the volatile world of
shipping. Our experienced brokers work in tandem with specialist
professionals to form teams tailored to our customers' needs, and
provide an integrated service supported by a collaborative
culture.
For more information, including our investor presentation,
please visit www.braemar.com and follow Braemar on LinkedIn.
Images
Image of James Gundy, CEO.
Image of Tris Simmonds, COO.
Download Braemar's new logos
Contact
Nick Arthur
Head of Corporate Affairs
+44 7732 874708
nick.arthur@braemar.com
Buchanan
Charles Ryland / Stephanie Whitmore / Jack Devoy
Tel +44 (0) 20 7466 5000
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END
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June 15, 2022 02:00 ET (06:00 GMT)
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