Dr. Martens PLC Chief Brand Officer Appointment (6029T)
November 16 2023 - 1:00AM
UK Regulatory
TIDMDOCS
RNS Number : 6029T
Dr. Martens PLC
16 November 2023
16 November 2023
Dr. Martens plc
Creation of Chief Brand Officer role
Ije Nwokorie appointed into new role and will step down as
Non-Executive Director as a result
Dr. Martens plc announces that Non-Executive Director Ije
Nwokorie will join as Chief Brand Officer from 1(st) February 2024.
On appointment into this role, Ije will cease to be a member of the
Board and will step down as a member of the Audit and Risk,
Nomination and Disclosure committees.
The newly-created role of Chief Brand Officer will be a key
member of the global leadership team, reporting into Kenny Wilson,
CEO, overseeing the Global Marketing, Product and Strategy
functions. The Chief Brand Officer will be responsible for setting
the overall brand strategy, vision and direction for the next phase
of Dr. Martens' growth.
Ije will join Dr. Martens as Chief Brand Officer from Apple Inc,
where he has been Senior Director, Apple Retail since January 2018.
Prior to this he spent 11 years at global brand consultancy Wolff
Olins, where he was latterly CEO, leading teams in offices in San
Francisco, London, Dubai and New York. He is currently also Chair
of non-profit organisation charity: water UK.
Paul Mason, Chair, said "Ije has been a tremendous Non-Executive
Director since he joined the Board in January 2021. He has deep
insight and understanding of brands and has extensive global DTC
experience. I am delighted that he'll be joining the leadership
team as Chief Brand Officer, a role for which he is perfectly
suited."
Kenny Wilson, CEO, said "Ije is a visionary brand storyteller
and this, along with his infectious passion for Dr. Martens, makes
him the ideal person to lead the next era of our brand development.
I am delighted that he will be joining my team in a permanent
full-time position of Chief Brand Officer, which will be a crucial
role to enable us to become a GBP2bn revenue brand."
Ije Nwokorie said " I've always loved Dr. Martens and it's been
a real privilege getting to know the brand from the inside as a
Non-Executive Director. Dr. Martens is defined by its rebellious,
authentic and creative nature, all of which makes me really excited
to be joining Kenny and the team early in the new year and to get
to work."
Enquiries
Investors and analysts
Bethany Barnes, Director of Investor Relations
Bethany.Barnes@drmartens.com +44 7825 187465
Beth Callum, Senior Investor Relations Analyst
Beth.Callum@drmartens.com +44 203 995 2644
Press
H/Advisors Maitland +44 207 379 5151
Clinton Manning +44 7711 972662
Gill Hammond, Director of Communications +44 7384 214248
About Dr. Martens
Dr. Martens is an iconic British brand founded in 1960 in
Northamptonshire. Produced originally for workers looking for
tough, durable boots, the brand was quickly adopted by diverse
youth subcultures and associated musical movements. Dr. Martens has
since transcended its working-class roots while still celebrating
its proud heritage and, six decades later, "Docs" or "DM's" are
worn by people around the world who use them as a symbol of
empowerment and their own individual attitude. The Company is a
constituent of the FTSE 250 index.
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