BARCELONA, March 5, 2015 /PRNewswire/ --
At Mobile World Congress today, eServGlobal (AIM:ESG
& ASX:ESV), the provider of mobile financial services to
emerging markets, announced a project to supply an end-to-end
mobile money platform for GMT Cabo Verde, a financial institution
based in Cabo Verde.
(Logo:
http://photos.prnewswire.com/prnh/20120730/552126 )
The mobile money service will launch this year and provide users
with the ability to perform domestic and international money
transfers. The service is mobile operator agnostic, and accessible
to any person in Cabo Verde and
abroad by downloading the associated smartphone application or
through the GMT agents network. The users will be offered the
option of a companion payment card, allowing the mobile wallet to
be used anywhere in the world that traditional card payments are
accepted.
Cabo Verde (also known as
Cape Verde) is an island country
spanning an archipelago of 10 volcanic islands located 570
kilometres off the coast of Western
Africa. The geographically dispersed population, the
importance of its disapora and the high levels of mobile
penetration make Cabo Verde an ideal
environment for mobile money which offers a safe, convenient way to
access financial services without needing to be close to a
traditional bank.
This will be the first mobile money service offered in the
country and to its diaspora around the world and is supported by
the government. This support has been shown to have a significant
impact on the success of a mobile money project. The Governement of
Cabo Verde recognises the potential
that mobile money has to promote financial inclusion and also boost
the economy through the creation of more employment opportunities
and competences in the field of telecommunications and financial
services.
Recognizing the importance of the agents network for the success
and growth of Mobile Money, GMT and the Government of Cabo Verde are partnering to build a training
program for mobile financial service agents. This program will
include courses on KYC, AML, financial and mobile money features
and services. The agent network is the "face" of the mobile money
service to the end user and has a crucial role in the promotion and
smooth operation of the system.
Stephen Blundell, COO,
eServGlobal, said, "This type of government-supported training
program is an example of innovation and forward-looking mobile
money practices. We are thrilled to be part of this pioneering
experience and are looking forward to the successful launch and
growth of mobile money in Capo Verde."
Raphaël Bassama, CEO, GMT Cabo Verde, said, "We
chose eServGlobal to supply this mobile money system for us based
on their market-proven success and experience, in particular in
Africa and the Middle -East. The feature-rich PayMobile
product allows us to start with a bundle of services that should be
appealing to our customers around the world."
Through eServGlobal's modular approach, GMT Cabo Verde is able
to optimise the solution to suit its needs today and also to grow
the service by deploying new features as the subscriber base
matures. In markets with a high rate of mobile penetration and
limited access to formal financial features, there is a logical
path to progress to potential mobile money launches.
PayMobile is an end-to-end solution for mobile money and mobile
financial services. It offers the full spectrum of mobile wallet,
mobile commerce, recharge and agent management features.
To watch an interview with eServGlobal COO, Stephen Blundell; GMT Cabo Verde Chairman, José
Brito; and GMT Cabo Verde CEO, Raphaël Bassama go
to http://goo.gl/TtlvCX