John David Sports - Trading Update
January 20 1999 - 1:38AM
UK Regulatory
RNS No 3731x
JOHN DAVID SPORTS PLC
20th January 1999
JOHN DAVID SPORTS PLC
CHRISTMAS TRADING UPDATE
John David Sports Plc, a leading specialist retailer of fashionable branded
sports and leisurewear, today announces details of its 1998 Christmas trading
performance.
In the announcement of the Interim Results on 8 December 1998 we reported that
the JD brand continues to strengthen and has a strong identity and following.
We can now report that total sales for the five week period to 2 January 1999
increased by 36.3%, including an increase of 6.5% on a like for like basis.
The company avoided entering into substantial pre-Christmas discounting and
gross profit margins have therefore been maintained at anticipated levels.
Since 2 January sales have been maintained at encouraging levels, underlining
the continued management confidence in their trading formats and product
offering.
Enquiries : JOHN DAVID SPORTS PLC
Peter Cowgill
Finance Director
Telephone : 01706 628000
HUDSON SANDLER LIMITED
Andrew Hayes/James Cracknell
Telephone : 0171 796 4133
END
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