Jaywing PLC Client Wins
August 29 2018 - 1:01AM
RNS Non-Regulatory
TIDMJWNG
Jaywing PLC
29 August 2018
RNS REACH
29 August 2018
Jaywing plc wins over GBP2 million of new business through the
power of its One Jaywing approach
-- SugarCRM appoints Jaywing to wide-ranging global account
-- Hermes appoints Jaywing to manage its entire agency account
-- first direct expands agency services to encompass Jaywing PR
-- Brands expand internationally with Jaywing's help
Data science led agency Jaywing (JWNG: AIM), has announced a
number of key client wins and service expansions.
Contract win - SugarCRM
Jaywing announces that it has entered into a contract with
SugarCRM, a leading global challenger CRM brand, to manage its
digital marketing and creative duties in key markets around the
world, following a multi-agency competitive pitch.
The contract win has seen a significant expansion in Jaywing's
role with the US headquartered business, adding digital marketing,
PR, brand and creative services. This has included the use of
Jaywing Intelligence product Whisper to inform SugarCRM's marketing
strategy, across APAC, Europe, Middle East and Africa, North
America and Latin America. The account will be managed by Jaywing
from both the UK and Australia.
Contract win - Hermes
Jaywing has been appointed by leading consumer delivery
specialist, Hermes, as its lead integrated marketing agency in a
two-year contract to manage the brand's entire account.
The work encompasses a remit that covers Jaywing's broad scope
of specialisms, including data and creative strategy, search
marketing, integrated media, social media strategy and consumer PR.
Jaywing's One Jaywing approach brings an integrated and
collaborative team of specialists, including its vast expertise in
data science, under a single point of contact for the brand.
Client expansion
The Company also announces that its long-standing client, first
direct, the UK's leading challenger bank, has recently appointed
Jaywing as a retained PR agency in a move that sees further
expansion of Jaywing's agency services.
Jaywing's Australian office recently expanded its services
internationally to a number of other clients, including Credit Card
Compare with its acquisition of Singapore-based Finty, iconic
Australian coffee brand, Campos Coffee and Peptide Clinics.
Other domestic clients that have either recently expanded
services or already benefit from One Jaywing include Irwin
Mitchell, Centerparcs and Anytime Fitness.
Rob Shaw, Jaywing plc CEO, commented, "It's fantastic to see so
many of our clients benefiting from the years of effort that have
gone into creating a truly collaborative culture that ensures we're
able to deliver an agile approach to client relationships across
the range of our specialist disciplines. Our model ensures that
clients get the very best in brand and marketing strategy and
execution, technology and data science, exactly, and only, when
they need it.
It's far from easy to bring those previously disparate
disciplines together as it takes rare and special skills, as well
as an environment that fosters the desire to do so. I'm delighted
to see the fruits of our labour across so many diverse clients and
industries."
Enquiries:
Jaywing plc
Michael Sprot (Company Secretary) Tel: 0114 281 1200
Cenkos Securities plc
Nicholas Wells (Nominated Adviser) Tel: 0207 397 8920
Callum Davidson
-END-
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END
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August 29, 2018 02:01 ET (06:01 GMT)
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