EVR Holdings PLC EVR successfully launches the MelodyVR platform (8223M)
May 02 2018 - 1:00AM
UK Regulatory
TIDMEVRH
RNS Number : 8223M
EVR Holdings PLC
02 May 2018
2nd May 2018
EVR Holdings plc
('EVR' or the 'Company')
EVR successfully launches the MelodyVR platform
EVR Holdings plc (AIM: EVRH), the leading creator of virtual
reality music content and its subsidiary MelodyVR Ltd ('MelodyVR')
is pleased to announce that the MelodyVR music platform (The
MelodyVR app) successfully launched to the public at Facebook's F8
conference in San Jose, at 12:00pm PST time yesterday.
The application, now freely available in the UK and United
States launched in tandem with a new $199 hardware device from
Facebook's Oculus division, named 'Oculus Go'. The MelodyVR
platform launches with exclusive VR experiences available to
purchase from artists such as: KISS, Niall Horan, Imagine Dragons,
The Who, Sigrid, The Chainsmokers and Rag'n'Bone man amongst many
more.
The MelodyVR app has received significant launch marketing
support from Facebook/Oculus, such as featuring in the Oculus
launch announcement, prominent screen space within the Oculus store
environment, as well as inclusion in Oculus Go's Entertainment
bundle, alongside VR applications such as Netflix, Showtime and
Hulu.
Nikki Lambert, CMO of MelodyVR said: "Music has always had a
unique ability to capture our attention, change our mood and
transport us. MelodyVR takes this to a whole new level and has the
power to genuinely change the way people experience music forever.
Being totally immersed, getting closer to artists and feeling the
energy of a live performance is really very special. As mainstream
devices like the Oculus Go help the VR market to grow, and
consumers start to better understand the possibilities, I'm hugely
excited to be working with some of the biggest and best artists in
the world and offering incredible experiences to their fans."
Anthony Matchett, Executive Chairman of EVR Holdings, said:
"Following years of research and development, I am very pleased to
announce that the MelodyVR platform has launched alongside Oculus
Go, Facebook's new low-cost ($199), high-quality, standalone VR
device and is now publicly available to consumers across the United
Kingdom and United States. The launch of the MelodyVR platform
signifies a significant step-change as we transition from a
pre-revenue business, to a revenue generative, global music
company. Over the coming months as user-adoption of both Virtual
Reality hardware and the MelodyVR platform increase, we intend to
leverage data and learnings from our users in order to further
improve our products, so that we can better serve music fans with
content from our library, as well as live concert experiences and
our ground-breaking interactive content. As our company continues
to grow, and user/revenue numbers increase, we will be adding more
content from our library to MelodyVR, featuring globally recognised
artists and international superstars. In addition, we will continue
to add revolutionary new features and functionality to the platform
designed to improve both a users' experience and our capabilities
in respect to revenue generation.
Over the next few months, MelodyVR will begin to announce its
launch schedule for additional VR devices, such as PlayStation VR
and Google Daydream, as well as detailing our worldwide release
plans for additional geographies throughout Europe, Asia and Latin
America. We will also announce our first live concerts, which will
enable music fans to purchase digital-tickets to sold-out real
world events, in VR, via the MelodyVR platform. I look forward to
updating shareholders with further information in due course and
would like to thank all of our partners for their on-going
support".
- Ends -
For further information please contact:
EVR Holdings plc Tel: +44 (0) 203 289
7430
Anthony Matchett, Executive www.evrholdings.com
Chairman & CEO
Notes to Editors:
MelodyVR is a wholly owned subsidiary of EVR Holdings plc
('EVR'), a company that is listed on the AIM market of the London
Stock Exchange under the ticker EVRH.L. More information can be
viewed at www.melodyvr.com and www.evrholdings.com.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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