Live Company Group PLC Bricklive JV agreement in USA and Canada
September 13 2018 - 1:01AM
RNS Non-Regulatory
TIDMLVCG
Live Company Group PLC
13 September 2018
RNS Reach
13 September 2018
LIVE COMPANY GROUP PLC
("LVCG", the "Company" or the "Group")
Parallel Live Announces Joint Venture Agreement with Three Six
Zero for BRICKLIVE in USA and Canada
LVCG is pleased to announce that its wholly-owned subsidiary
Parallel Live Group Limited ("PL") has signed a joint venture with
US-based company Three Six Zero, forming the new company Parallel
Three Six Zero Inc. ("PTSZ"). PTSZ has been granted exclusive
rights by PL to promote BRICKLIVE events in North America and
Canada with Brick Live International Limited as its content
provider.
Three Six Zero is an international management, intellectual
property, and technology company based in Los Angeles. Working with
prominent entertainment figures, tech companies and lifestyle
brands, the company is dedicated to fostering innovation and
creativity across each new business venture.
PTSZ has agreed terms for an exclusive agreement with Live
Nation Entertainment, Inc. for the promotion of BRICKLIVE events
throughout North America and Canada. BRICKLIVE is a LEGO based
events including features such as BRICKLIVE Animal Paradise which
recently launched in Beijing. These rights are initially for one
show, and if successful, would allow for a minimum of a further two
shows to be staged.
The location of the first show will be at The Star in Frisco,
Texas, on 26(th) and 27(th) January 2019.
David Ciclitira: Executive Chairman at Live Company Group, said:
"We consider Three Six Zero to be one of the USA's most innovative
content companies. I believe our new Joint Venture, PTSZ, will make
the BRICKLIVE shows one of the leading Kids brands in the USA.
Three Six Zero also have a longstanding relationship with Live
Nation who we are delighted to be working with. The fact that Live
Nation has chosen The Star in Frisco as the initial venue is very
exciting."
Paul Macrae: Chief Operating Officer at Three Six Zero, said:
"Three Six Zero values innovation and recognises the importance of
strong family ties. Nothing epitomises both as much as the 'Lego'
brand. Working with the Live Company Group and Live Nation, we are
excited to deliver the BRICKLIVE show to Lego fans across North
America. This show brings fun, creativity and learning to the next
generation of entrepreneurs and innovators. We're pleased to be
able to help young audiences discover their own ingenuity and find
their future paths."
Drew Cantor at Live Nation Entertainment, said: "We are excited
to be teaming up with Parallel Live and Three Six Zero to bring one
of the most innovative family events to America. BRICKLIVE is not
only a modern and educational event for kids, but also a fantastic
pastime experience for adults. BRICKLIVE is seeing success all
around the globe and we anticipate it being a huge success in
America."
-END-
Enquiries:
Live Company Group Plc
David Ciclitira Tel: 020 7225 2000
Stockdale Securities Limited
Richard Johnson / Edward Thomas Tel: 020 7601 6100
Shard Capital Partners LLP
Damon Heath Tel: 020 7186 9950
W Communications, PR agency
James Porter Tel: 07568 514 244
About the Company:
Brick Live Group
Brick Live is a network of partner-driven fan-based shows using
BRICKLIVE-created content worldwide. It owns the rights to
BRICKLIVE - interactive experiences built around the creative ethos
of the world's most popular construction toy - LEGO(R). BRICKLIVE
actively encourages all to learn, build and play, and provides an
inspirational central space where like-minded fans can push the
boundaries of their creativity. Brick Live Group is not associated
with the LEGO Group and is an independent producer of
BRICKLIVE.
Parallel Live Group
Parallel Live was founded by David Ciclitira in 2015 and owns
the rights to promote BRICKLIVE in the USA. It will be responsible
for running and promoting those events. Including the location
hire, event design, event construction, advertising and marketing,
media planning, website design, event management, public relations
and ticket sales, while Lego Systems, Inc will provide some of the
content.
Three Six Zero
Three Six Zero is an international management, intellectual
property, and technology company based in Los Angeles. The company
represents a number of high profile figures at the forefront of
music, film, television and digital content.
Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading
live entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.
For additional information, visit
www.livenationentertainment.com.
Website: www.livecompanygroup.com
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END
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September 13, 2018 02:01 ET (06:01 GMT)
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