Brave Bison Group PLC Contract Renewals
September 29 2020 - 1:00AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
29 September 2020
29 September 2020
Brave Bison Group plc
("Brave Bison", the "Company" and together with its subsidiaries
the "Group")
Contract Renewals
Brave Bison Group plc (AIM: BBSN), the Social Video Group,
announces that it has renewed multi-year agreements with existing
clients Link Up TV and Alofoke Radio for Brave Bison's Channel
Management Services. The new agreements (three years and two years
respectively) each include the management of content, channels,
rights, monetisation and audience development.
Alofoke Radio is the biggest radio show in the Dominican
Republic and first partnered with Brave Bison in 2014. As a direct
result of the relationship, Alofoke is now a leading entertainment
brand with 2.5m subscribers and over 230m views on YouTube
annually. Brave Bison will continue its role in the management of
Alofoke's YouTube channels, as well as acting in an advisory
capacity to further grow their eCommerce offering and identify
additional revenue opportunities across other digital media
platforms.
Link Up TV is one of Europe's leading platforms for emerging
music talent. Its grime music channel boasts over 1.4m subscribers
and generates more than 400m views on YouTube annually. The
partnership will see Brave Bison continue to support with the
management of Link Up TV's flagship YouTube channel, as well as
help build and implement a new content strategy centred around
youth entertainment.
Rashid Kasirye, Founder of Link Up TV, commented: " From the
beginning we have always put content front & centre of our
strategy and as a result we have built up a loyal and engaged
audience base and a reputation for high production and innovation.
We're excited to launch a range of new formats in the coming months
and having a partner with such a deep understanding of how to
succeed on digital platforms is paramount to our success. We are
delighted to continue our long-term relationship with Brave Bison
and look forward to working with the team on the new series."
Adam Raw, Head of YouTube at Brave Bison, commented : "Both
Alofoke Radio and Link Up TV are highly experienced media companies
that are able to produce content strands that resonate with a
global audience. This influence is why some of the biggest
international artists now ask to feature on their respective
YouTube channels. We are delighted to be extending our
long-standing relationship with both Link Up TV and Alofoke and to
support them at this exciting time as they broaden their offering
and create new entertainment strands."
For further information please contact:
Brave Bison Group plc
Oliver Green, Executive Chairman
Cenkos Securities plc - Nominated Adviser Tel: +44 (0)20 7397
& Broker 8900
Nicholas Wells
Ben Jeynes
Harry Hargreaves
About Brave Bison
Brave Bison is a social video group, specialising in
cross-platform video content, connecting global audiences through
social media. Its online communities reach over 158 million
followers and the Brave Bison Studio provides expertise across
strategy, research, data-driven insights, creative and
production.
Brave Bison is one of the largest YouTube channel partners, with
over 650+ channels offering targeted inventory opportunities,
alongside in-house specialists that deliver audience development
and optimisation. Its cultural connections and extensive networks
have built the business long-standing client relationships with
brands including P&G, Land Rover and Lego.
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END
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