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10th April 2024
MicroSalt
plc
("MicroSalt" or the
"Company")
Placement of MicroSalt across
the Carma Hospital Group (Montreal)
MicroSalt plc (AIM: SALT), a company
commercialising a patented technology to produce full-flavour
low-sodium salt, is pleased to announce its first placement into
the [premium] food service sector, with Carma Hospitality Group
("Carma"), a chain of 12 restaurants across Montreal,
Canada.
Rick Guiney, CEO of MicroSalt said:
"Inclusion of our low sodium solution with the Carma Hospitality
Group is a great endorsement of our ability to provide a low sodium
yet tasty solution. It demonstrates the wide appeal of Microsalt
and offers a real-world example of our potential in the foodservice
channel. The restaurants within the Carma Hospitality Group
represent some of the best food establishments in Montreal and we
are extremely proud to be affiliated with their culinary team. We
also expect that this [relationship with/endorsement by] Carma will
result in other restauranteurs embracing our critically needed
product."
Co-founder of Carma, Mike Zaki said:
"Our use of Microsalt underscores our commitment to excellence, and
innovation. We are proud of our ability to use leading technology
applications in our kitchens to ensure the absolute best and
unforgettable dining experiences."
About Carma Hospitality
Since 2016, an extraordinary
hospitality group that brings a diverse range of culinary
experiences to life in the Greater Montreal and Old Port areas.
With over 10 distinct restaurants, each boasting its own unique
ambiance and culinary expertise, Carma Hospitality invites you on a
captivating journey through Italian delicacies, succulent seafood,
vibrant Mexican flavors, sizzling steaks, refined Japanese omakase.
Our commitment to excellence, innovation, and unforgettable dining
experiences has made us a cornerstone of the Montreal culinary
scene. https://carmahospitality.com/team/
For
more information, please visit www.microsaltinc.co,
follow on X @microSaltPLC or contact:
MicroSalt plc
|
Via Flagstaff PR
|
Rick Guiney, CEO
|
|
|
|
Flagstaff PR (Financial
PR)
|
+44 (0)20 7129 1474
|
Tim Thompson / Alison Allfrey / Anna
Probert
microsalt@flagstaffcomms.com
|
|
Notes to Editors
MicroSalt® produces a patented
full-flavour, low-sodium salt for food manufacturers and
consumers.
MicroSalt is a major potential
disruptor in the food market, thanks to its micron sized particles
which deliver the same sense of saltiness to a wide range of foods
but with approximately 50% less sodium. Excess sodium consumption
is a significant contributor to cardiovascular disease and
MicroSalt's solution meets the rising demand for healthier
alternatives to traditional salt. The WHO
has set a target for reducing global sodium intake by 30% by 2025,
which it estimates will save 7 million lives by 2030.
Each year, cardiovascular disease
costs the UK £19 billion - if the average salt intake was reduced
by one gram per day, it has been estimated that 4,147 lives and
£288 million would be saved each year in the UK. As a nation, the
UK consumes 183 million kilograms of salt each year, and 70% of the
typical person's sodium intake is hidden in processed
foods.
Operational since 2018, MicroSalt
uses a patent-protected technology which helps create high barriers
to entry within the reduced-sodium salt market.
The Directors believe that MicroSalt
is well positioned to capture growth in the low sodium market,
which is expected to grow exponentially, and that there is also
scope to enter the larger salt market.
ENDS