MAIDENHEAD, England,
September 13, 2018 /PRNewswire/
--
SDL (LSE: SDL), a leader in global
content management, translation and digital experience, today
announced a strategic partnership with Alibaba Cloud, the cloud computing arm of
Alibaba Group, to launch a co-developed solution designed to help
global brands launch and grow their digital business across the
China and Asia markets.
China, which represents the
globe's largest retail economy, holds enormous potential for global
brands. Engaging with customers across China and Asia involves language and other complex
challenges. Global organizations can now use SDL's web content
management, SDL Tridion DX, and machine translation solutions,
hosted on Alibaba Cloud, to deliver
next-generation digital experiences - in any language - for
customers across Asia.
"As a burgeoning economy, many companies are now looking to
break into Asia and China to deliver growth. They're exciting,
fast moving markets, but they also hold their own language, and
compliance challenges," said Thomas
Labarthe, Chief Revenue Officer, SDL. "This partnership
solves these problems for companies, making it almost effortless to
build a local presence and engage with customers across different
languages and devices."
The partnership between SDL and Alibaba
Cloud is aligned with both companies' commitment to
facilitating cross border business - SDL on content management and
translation and Alibaba on promoting international trade. SDL
Tridion DX, which combines the best of web content management with
SDL Tridion Sites, and Structured Content Management with SDL
Tridion Docs, is supported by machine translation with SDL
Enterprise Translation Server (ETS). This approach ensures content
is created, managed, translated and delivered to customers in a way
that provides one continuous digital experience.
"In the age of Digital Transformation, a reliable, secure and
fast web presence is one of the most important assets to businesses
and organizations of all sizes," said Yeming Wang, Alibaba
Cloud EMEA General Manager. "Our partnership with SDL enables
companies to deliver effective and engaging communications to their
customers in China and
internationally, through a managed cloud-based solution."
Alibaba Cloud provides a
comprehensive suite of cloud computing services to help power and
grow a business, including merchants doing business on Alibaba
Group marketplaces, start-ups, corporations and government
organizations. Alibaba Cloud ranks
as the third largest public cloud services provider globally and is
the largest public cloud services provider in the China market. It currently powers over half of
China-based websites.
About SDL
SDL (LSE: SDL) is the global leader in content creation,
translation and delivery. For over 25 years we've helped companies
communicate with confidence and deliver transformative business
results by enabling powerful experiences that engage customers
across multiple touchpoints worldwide. Are you in the know? Find
out why 85 of the top 100 global companies work with and trust us
on SDL.com. Follow us
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SOURCE SDL plc