CANBERRA, Australia,
June 15, 2023 /PRNewswire/ -- Seeing
Machines, an advanced computer vision technology company that
designs AI-powered systems to improve transport safety, is excited
to announce that it will be attending InCabin, held this year in
Brussels from 20 – 22 June.
Seeing Machines' Chief Science and Innovation Officer, Professor
Mike Lenné, will be representing the
company in Brussels and is due to
speak on the theme of "Driver engagement and take-over
readiness."
Professor Lenné will discuss how auto manufacturers
currently face a choice between adopting either camera-based driver
monitoring systems (DMS) or hands-on-the wheel sensors in their
vehicle designs, a situation which is likely to change as
governments and regulators increasingly recognise the value that
camera-based sensing brings to improving driver safety.
The talk will also examine the state of research on camera-based
driver monitoring, making the case that technologies which monitor
a driver's ocular movements are more effective at ensuring safety
than other approaches. The capabilities of camera-based driver
monitoring are continually evolving, ensuring that it will
represent the pinnacle of interior-sensing and safety for years to
come.
Seeing Machines, which is based in Canberra and listed on the UK stock market,
recently carried out a nationally representative poll looking at
the attitudes of UK consumers towards DMS, rapidly becoming
mandatory for carmakers to install around the world to enhance
safety and underpin hands-free, or assisted driving features. The
results showed that 70% of consumers believe in-vehicle DMS can
improve road safety and help reduce accidents caused by distracted
or fatigued drivers, although 72% still have little to no knowledge
of this new technology.
"The results indicate that most consumers are willing to try
out a technology with clear benefits for driver safety" said
Paul McGlone CEO of Seeing Machines. "Nonetheless, the
survey shows that there is much work still to be done by carmakers,
suppliers and policy makers in educating the public as to the
benefits of advanced driver monitoring systems. By attending
InCabin, we want to help raise awareness across our stakeholders of
a technology that is set to become an unavoidable legal requirement
in the decade ahead and ultimately to ensure that more people
around the world get home safely."
InCabin is the world's leading event for interior intelligence
specialists, being attended by a range of engineers, experts and
thought leaders from across the auto industry. The conference is
the best place to learn about the latest developments in the field
of driver and occupant monitoring systems.
Seeing Machines is happy to meet with and answer questions from
the media. For further information, please contact:
About Seeing Machines (AIM: SEE), a global company
founded in 2000 and headquartered in Australia, is an industry leader in
vision-based monitoring technology that enable machines to see,
understand and assist people. Seeing Machines is revolutionizing
global transport safety. Its technology portfolio of AI algorithms,
embedded processing and optics, power products that need to deliver
reliable real-time understanding of vehicle operators. The
technology spans the critical measurement of where a driver is
looking, through to classification of their cognitive state as it
applies to accident risk. Reliable "driver state" measurement is
the end-goal of Driver Monitoring Systems (DMS) technology. Seeing
Machines develops DMS technology to drive safety for Automotive,
Commercial Fleet, Off-road and Aviation. The company has offices in
Australia, USA, Europe
and Asia, and supplies technology
solutions and services to industry leaders in each market
vertical.
www.seeingmachines.com
Logo -
https://mma.prnewswire.com/media/1247670/Seeing_Machines_Logo_Logo.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/seeing-machines-to-highlight-advantages-of-camera-based-driver-monitoring-at-incabin-in-brussels-301851468.html
