TIDMSFOR
RNS Number : 5325X
S4 Capital PLC
05 May 2021
5 May 2021
S4 Capital plc ("S(4) Capital" or the "Company")
Issue of Shares
On 12 August 2019, S(4) Capital plc (SFOR.L) announced a
combination with IMAgency (the "Transaction"). Pursuant to the
terms of the Transaction, the Company has agreed to issue 728,705
ordinary shares of 25 pence each in the capital of the Company,
credited as fully paid, as deferred consideration (the "Shares").
The Shares will be subject to a restriction on sale until 6 May
2023
An application has been made to the FCA and to the London Stock
Exchange for the Shares to be admitted to the standard segment of
the Official List of the FCA and to trading on the London Stock
Exchange's Main Market for listed securities respectively
("Admission"). It is expected that Admission will become effective
at 8.00 a.m. on 6 May 2021.
Enquires:
S(4) Capital Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive
Chairman)
Powerscourt (PR Adviser to Tel: +44 (0)7970 246 725
S(4) Capital)
Elly Williamson
Jack Shelley
About S(4) Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2020 digital accounted for over
50% (for the first time) or $290 billion of total global
advertising spend of $525 billion (excluding over $500 billion of
trade promotion marketing, the primary target of the Amazon
advertising platform), and projects that by 2022 this share will
grow to approximately 60% and by 2024 to approximately 66%,
accelerated by the impact of covid-19.
S4Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and
Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
(completed in August 2020 - the delay due to necessary merger
clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France. In January 2021, MediaMonks announced its combination
with integrated creative, technology and media agency Decoded
Advertising, Shanghai based creative agency TOMORROW and Stuttgart
based automotive specialist STAUD STUDIOS. MightyHive also
announced its combination with integrated digital performance
marketing agency Metric Theory. In February 2021, MightyHive
acquired the assets of Datalicious Australia, a leading Google
Marketing Platform, Google Cloud and Google Analytics partner in
Asia Pacific. In March 2021, MediaMonks announced it had entered
into a conditional agreement in relation to a combination of
MediaMonks with Toronto-based design and experience agency,
Jam3.
On 16 July 2020, S4Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116 million gross proceeds which will be used for
further expansion and combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has around 5,000 people in 31 countries across
the Americas, Europe, the Middle East and Africa and Asia-Pacific
and a current market capitalisation of approximately GBP3.0 billion
(c.$4.2 billion), and would rank around the FTSE 150. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry.
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP12 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc
for nine years.
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IOEEAKSLESDFEFA
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