SPC U.k. Spac Plc

RNS Number:1339V
Sportscard Group PLC
4 December 2000
                            

 SPORTSCARD BECOMES PREMIER RUGBY'S OFFICIAL CREDIT CARD


  - Partnership with Premier Rugby, the marketing and
  commercial arm of English First Division Rugby
  representing the top 12 English Rugby union clubs.
  
  - Sportscard given access to 250,000 rugby union
  enthusiasts
  
  - Marketing agreement with Richmond Rugby Club
  
  - Tickets to Rugby Union internationals secured for
  Sportscard holders


Sportscard Group plc ("the Company" or "Sportscard"), the
rewards-based credit card company, announces that it  has
signed a 3 year partnership agreement with Premier Rugby,
the   marketing  and  commercial  arm  of  English  First
Division  Rugby representing the 12 English  Rugby  union
clubs that play in The Zurich Premiership.

As  well  as becoming the official credit card of Premier
Rugby,  Sportscard will have access to  each  Premiership
rugby  club's  members  and  supporters  throughout   the
season,  offering  a  branded  card  for  each   of   the
participating clubs. This will provide the  Company  with
an  additional dedicated database of up to 250,000 sports
enthusiasts.

The Company also announces that it has signed a marketing
agreement  with Richmond Rugby Football Club  ("Richmond"
or  "the Club"), who will provide Sportscard with  access
to  their members and suppliers. The Club's members  will
have  the  opportunity to acquire an  exclusive  Richmond
Rugby Club Sportscard.

As  part  of  the  agreement  with  Richmond,  Sportscard
holders  will have direct access to a significant  number
of  tickets  for all rugby international  and  other  top
matches  at  Twickenham: some of the  'hardest  to  find'
tickets in the sporting world.

The two deals represent a vital component in Sportscard's
core  offering to its credit-card holders: that of  being
able  to  exchange  their accumulated Sports  Points  for
"hard  to  find"  sports tickets; thereby  acquiring  new
cardholders through top class sport.

David  Banford,  Chief Executive, Sportscard  Group  plc,
said:

"As  we stated at the time of our IPO, working with other
sporting  organisations is a vital part  of  Sportscard's
strategy.  Today's announcement will enable us to  target
the  sports  enthusiast and thereby continue  to  achieve
response  rates to our marketing campaigns  substantially
above industry averages.

"We   are   delighted  to  be  working  with  these   two
prestigious  sporting organisations and  to  be  able  to
offer  our  existing and potential card holders  an  even
greater range of hard to find tickets."

Simon Hoskins, Marketing Manager, Premier Rugby said:

"The deal with Sportscard is an excellent opportunity for
all   participating  Premier  Rugby  clubs  to   generate
considerable  income  and  for  their  fans  to  play  an
important part in the future development of their club."


ENQUIRIES:

Sportscard Group plc          020 7925 2500
Jonathan Dickins

Bell Pottinger Financial      020 7353 9203
Rebecca Fox/Mark Way

Premier Rugby                 020 8831 6707
Simon Hoskins

Notes to Editors

-  Sportscard  Group plc, the rewards-based  credit  card
company,  listed  on  the Alternative  Investment  Market
(AIM) on 9 October 2000.

-  The  Sportscard  credit card  is  targeted  at  sports
enthusiasts whom the Company aims to attract by  offering
a range of sporting rewards and benefits.

-   Cardholders  accumulate  "Sports  Points"  for  every
transaction they make on the credit card, which they  can
then  exchange in part or full payment for, amongst other
things,  "hard to find" tickets to major sporting events,
including  the  Wimbledon tennis  Championships,  Premier
League  football,  Rugby  Union  and  cricket  at  Lords.
Tickets are offered at cost value and with no requirement
to take related hospitality packages.

-  The  Company currently has approximately 7,500  active
holders of Sportscards. Future marketing initiatives  are
planned  by  the Company with the objective of increasing
the   Sportscard   cardholder  base  to  500,000   active
cardholders over the next five years.

- In addition to hard to come by tickets, "Sports Points"
can  also  be put towards part or full payment  for  club
*membership fees, sports tuition or sports merchandise.

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