Worth the Trip: Peet's Holiday Coffee and Tea Blends Gathered From Across the Globe
November 17 2005 - 3:52AM
PR Newswire (US)
EMERYVILLE, Calif., Nov. 17 /PRNewswire/ -- One of the year's
highlights for customers and staff alike at Peet's Coffee & Tea
is the unveiling of the year's holiday coffee and tea blends. Each
year offers up different flavors, as Peet's buyers scour the globe
for the unusual, the sublime, and the wildcard coffees that have
rarely been tasted on these shores to come up with a mix of beans
that are sold in limited batches this time of year. An heirloom
coffee from the Indonesian island of Sulawesi is at the heart of
Peet's 2005 Holiday Blend. The beans come from a part of the island
accessible only by foot, where they grow on century-old trees with
waist-thick trunks that Doug Welsh, vice president of coffee, said
is one of the "rarest lots exclusively available to Peet's." Welsh
described the heirloom Sulawesi coffee as "mildly sweet and
balanced." It is blended with three other coffees from the
Indo-Pacific and the finest estate Guatemala Antigua resulting in a
luxurious blend with layers of flavor, dark chocolate character and
a hint of spice. This year's Holiday Breakfast Blend tea features
the finest black teas, including several second flush Darjeelings
from the Himalayan foothills. For body and complexity, a
blonde-tipped Yunnan is added along with a special reserve Keemun
that work well together when the weather gets cold. "The resulting
blend is a complex cup with incredibly nutty and sweet thickness
infused with piney, toasty aroma," said Eliot Jordan, Peet's
director of tea. Holiday and Decaffeinated Holiday Blend coffee as
well as Holiday Blend Breakfast Blend tea are available to order
through Dec. 28 or while supplies last at Peet's retail stores
nationwide, online at http://www.peets.com/, by calling
1-800-999-2132 and at select grocery stores nationwide. Founded in
Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a
specialty coffee roaster and marketer of fresh, deep-roasted whole
bean coffee. Peet's fresh-roasted coffee, hand-selected tea and
related items are sold in several distribution channels including
grocery, home delivery, office and food service accounts and
company-owned stores throughout the United States. For information
about Peet's Coffee & Tea, Inc., visit http://www.peets.com/ or
call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are
traded under the symbol PEET. DATASOURCE: Peet's Coffee & Tea,
Inc. CONTACT: Peet's Coffee & Tea, Inc., 800-999-2132 Web site:
http://www.peets.com/
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