TwentyCi National Homemover Audit Shows House Prices on the Rise with Silver Economy Driving Momentum
July 25 2017 - 1:00AM
Business Wire
In the first of a new regular report into the property market,
called the TwentyCi National Homemover Audit**, it has been
revealed that, despite a bumpy year, the UK housing market is
surprisingly buoyant. The report shows that average house prices
are up by 0.7% in Q2 2017 compared to the same quarter in 2016,
currently standing at £298,916, and exchanges are up 6.3%*. The
TwentyCi National Homemover Audit, created by life event data firm
TwentyCi, is believed to be the biggest, most comprehensive report
of its kind, drawing from 29 billion qualified data points to
create a factual view on 99.6% of all home moves across the UK.
Other key findings from the TwentyCi National Homemover Audit
are:
The silver economy: People aged 66+ have played a
significant role in driving momentum this quarter, with residents
aged 66+ showing 56% more exchanges year-on-year. There has also
been a dynamic shift in the number of people opting to live alone,
with 69% more exchanges for homes occupied by single adults.
Colin Bradshaw, Chief Customer Officer at TwentyCi,
comments: “One of the unique aspects of the TwentyCi National
Homemover Audit is that it provides insight not only into the
shifts in the property market itself, but also the people behind
the changes. It’s interesting to see the impact that older
consumers are having as they increasingly become the age group with
the highest disposable income. It seems that pension reforms, such
as the ability to cash in annuities, and even new mortgage deals
for people aged 70+, have led to a boost in older home buyers.”
Decline in buy-to-let: 2017 has seen a shift in tenure
with a 25% drop in property exchanges for properties bought for
buy-to-let, more than likely a consequence of the 3% surplus Stamp
Duty tax introduced in April 2016 and uncertainty around the impact
on landlords of the proposed ban on agency letting fees.
Conversely, exchanges on owner-occupied properties were up by
14% year-on-year, underscoring a positive shift towards home
ownership that is generally reflected nationwide.
Online on the up: There has been a significant shift
towards using online-only estate agents. While they still only
represent a small portion of all exchanges (5%), online estate
agents’ market share has increased by 57% this year.
Independent Property Market Analyst & Commentator
Kate Faulkner says: “We are seeing shifts in the
housing market like never before. This data from TwentyCi provides
a layer of transparency and understanding to the industry and
homemovers. It’s interesting to see the impact of the government
tax hikes on the landlord market. Although it may appear ‘good
news’ initially that there are fewer buy-to-let investors, this is
likely to back fire on tenants as where there is a shortage of
rental properties, rents may rise. However, it’s also likely to hit
the economy which is already slowing. A landlord spends thousands
checking a property and letting it, supporting all manner of trades
and letting experts. A loss of money in this sector will surely
impact on earnings, and therefore on economic growth.”
To see the full extended TwentyCi National Homemover Audit in
more detail, including monthly changes in exchanges, fall-throughs
and property withdrawn, regional figures and also detail on the
rental market please click here.
*All data is based on Q2 2017 compared to Q2 2016 unless
otherwise stated
## ENDS ##
**Editor’s notes – what is different about the TwentyCi
National Homemover Audit?
- Created from the most robust property
change data source available – making it the most comprehensive
audit of its type
- Data is collected in close to
real-time
- It combines more than 29 billion
qualified data points
- The data provides a view of nearly 100%
of all property moves – both sales and rentals
- It compiles not just data about the
property being sold/moved into, but also the people who are doing
the buying/moving
- It is factual data from qualified data
sources – unlike some other reports which are based on
sentiment
- The TwentyCi National Homemover Audit
will be published quarterly
About TwentyCi
TwentyCi is a life event data company that provides intelligence
into the events in consumer lives which act as purchase triggers,
such as moving home, having a baby, buying a car or retiring.
TwentyCi has been managing data for major advertisers like HJ Heinz
and ATS Euromaster for over 15 years and is a solutions partner
with global data firm Equifax. TwentyCi holds the UK’s biggest and
richest resource of factual life event data including the largest,
most comprehensive source of homemover data compiled from more than
29 billion qualified data points. It works with advertisers and
their agencies to create contextually targeted marketing programmes
that cut through by reaching consumers at the exact moment that
they need a company’s product or service, through the best media
channel for that individual. For more information visit
http://www.twentyci.co.uk/.
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Loudmouth PRCharlotte PantherT 020 7981
9858E charlotte@loudmouthpr.co.uk