RevSure.AI Introduces New Features to Help B2B CMOs and Marketing Teams Increase Demand Generation Effectiveness to Drive Revenue
January 25 2023 - 8:00AM
RevSure.AI, the company bringing the most comprehensive AI-fueled
Pipeline Readiness solution for marketers and sales teams, today
announced new, innovative features that will address customer pain
points within data sets and enhance pipeline prediction
capabilities. The new features are designed to provide marketing
teams with increased insights into data and around lead-to-revenue
projections, allowing them to increase their efficiency of spend or
focus on what campaigns and actions will result in the best return
on investment (ROI).
Amidst the current economic uncertainty, today’s global Chief
Marketing Officers (CMOs) are faced with the challenge of “doing
more with less”. A recent CMO study from LinkedIn reports that 77%
of CMOs are feeling under pressure to prove more significant
short-term ROI on their marketing campaigns, and 45% are
financially preparing for tough times.
“Today’s marketers have a gap in their data toolsets and are
currently lacking AI-based models, and many CMOs are tasked with
adopting and driving what will be effective, and winning, data
strategies,” said Deepinder Singh Dhingra, founder and CEO of
RevSure. “Using RevSure helps provide marketing teams with
intelligence and insights into their sales pipeline, and data that
empowers them to strategically defend marketing budgets and pivot
campaigns based on sales performance - both of which can be
critical to sales success in the current economic climate.”
RevSure.AI Pipeline Readiness is designed to help marketing,
sales, and revenue operations teams share a single source of truth
into their organization’s sales pipeline health, automate manual
reporting tasks and provide recommendations on how to turn more
leads into qualified sales opportunities. The new features enable
marketers to have increased insight into their demand generation
effectiveness and efficiency, giving them the ability to prioritize
which leads and opportunities are most likely to make it to revenue
so that they can better navigate the sales cycle and help bring
deals to fruition.
The new enhancements to the platform include:
- Increased Demand Generation Effectiveness -
marketers can now pull in Salesforce campaigns and lead sources,
along with Google Adwords and LinkedIn Campaigns giving them the
ability to analyze the campaign budget needs, and easily calculate
and determine not only the conversion velocity but help predict
pipeline and booking value
- Leads & Opportunities
Prioritization and Recommendations - the platform
now helps sales and marketing teams prioritize their most promising
leads into top 25, top 50, or top 100 lists, also providing them
step-by-step recommendations of when and how to follow up with
them, turning qualified leads into legitimate sales
opportunities.
- New Data Source Integrations - to ensure
marketing and sales teams have the most accurate information
possible, the RevSure platform now integrates with LinkedIn
Campaign Manager, Google Adwords, and Apollo.
“With RevSure, marketers can confidently understand what will
happen in the future and plan accordingly,” said Tom Wentworth, the
CMO of Recorded Future. “RevSure provides insights that help you
take actionable steps to improve your campaign effectiveness and
overall marketing ROI - it’s one of the very few marketing tools I
use every single day."
RevSure.AI has had early deployments with several customers who
are already experiencing results that are having a significant
impact on their businesses. Early customers have reported an
improved ability to spot funnel leakages by stitching together the
marketing funnel and sales pipeline data. These benefits are much
needed right now, as the World Economic Forum Chief Economists
Outlook in 2023 reported that 20% of economists believe the chance
of a global recession is extremely likely, and overall, weak growth
in the US and Europe is anticipated in 2023.
About RevSureRevSure.AI is the AI-fueled sales
pipeline readiness company that provides companies with
unprecedented insight into sales pipeline health and how to
prioritize marketing and sales investments. The US-India
cross-border venture-backed company, with its predictive pipeline
intelligence solution, is committed to reducing the uncertainty
around revenue funnel conversations for B2B companies and helping
them boost qualified opportunities in their pipeline. Unlike
existing revenue intelligence solutions where pipeline generation
is an afterthought, RevSure.AI provides a trusted,
first-of-its-kind solution that gives B2B companies predictive
insights into their pipeline generation activities and what it
takes to hit their numbers. RevSure.AI integrates with Salesforce,
Marketo, Hubspot, Pardot, LinkedIn Campaign Manager, Google Adwords
and Apollo. RevSure.AI’s investors include Innovation Endeavors,
and angel investors including Katrin Ribant, Rick Scanlon, and
Sharath Keshava Narayana. For more information about RevSure visit
www.revsure.ai.
Media Contact:
Gina Giachetti
About Communications for RevSure
gina.giachetti@aboutcomms.com