North
America's Leading Blow Dry Bar Franchise Brings Three New
Bars to California as Development
Surges
ORANGE
COUNTY, Calif., April 24,
2024 /PRNewswire/ -- Blo Blow Dry Bar,
North America's original blow dry
bar and blow dry bar franchise, has secured a multi-unit agreement
that will mark the brand's debut in Orange County. Three bars will be coming to
the market with the first one slated to open this summer at 4370
Katella Avenue in Los Alamitos. As
the industry continues to surge, prospects are looking to stake
their claim within Blo Blow Dry Bar's franchise opportunity.
Behind the multi-unit agreement is a local husband-wife team,
Brandon and Leanne Anderson. Leanne
is a lifelong California resident
while Brandon has lived in the state for nearly 20 years after
exiting the marine corp. What will surely serve as an asset to the
couple, Brandon has more than a decade of experience as a franchise
consultant as well as years of experience in sales. As for Leanne,
while the first 10 years of her career were in financial services,
she has spent the last 12 years working for a healthcare company
that ranked number five on the Fortune 500 list in 2023.
The Anderson's bring a vast amount of knowledge as well as a
passion for the industry and franchising as a whole. Leanne has
always been interested in the beauty industry, and has been doing
hair and makeup for her friends for years in addition to her
corporate career. Having consistently discussed their interest in
franchising, the couple started to look into several concepts. The
decision to join the Blo Blow Dry Bar system stemmed from a few
factors – they believed in the business model and knew it was a
service that was needed in the Orange
County area.
"Brandon and I couldn't be more excited to embark on the next
chapter of our professional lives, and to have the opportunity to
take it on together," shared Leanne. "As we open our bars, we
strive to create environments for people to escape the stress of
their day-to-day lives, build a culture rooted in
family-orientation, and provide confidence-boosting services to all
members of the community. It's easier to get into the wrong
business than it is the right one – but we're confident Blo Blow
Dry Bar couldn't be more right for us."
The Anderson's envision the Los
Alamitos bar to be their flagship location, and have plans
to incorporate local philanthropic initiatives into their business.
Site selection is currently underway for the additional two
locations but with no other concepts in the area, the potential is
tremendous.
"We've started 2024 on a high note through aligning with
partners like Brandon and Leanne who both firmly believe in our
concept and are fully committed to living out our mission," says
Vanessa Yakobson, CEO of Blo Blow
Dry Bar and LashKind. "We have full confidence that these are the
right franchise partners to introduce our concept to communities
across Orange County, and look
forward to seeing the Andersons shine within each of their
bars."
Just at the start of the runway, the global salon services
market is currently valued at $230.6B
and expected to experience continuous growth. With consumers
placing a greater focus on experience, Blo Blow Dry Bar is primed
to match their growing demands with an established business model
that is designed for franchisee success.
Blo Blow Dry Bar is currently seeking single- and multi- unit
operators to join the brand's rapid expansion. For more information
about franchise opportunities
visit franchise.blomedry.com.
About Blo Blow Dry Bar
Blo Blow Dry Bar is North
America's original blow dry bar and the world's largest blow
dry bar franchise. The company transformed beauty norms and
reinvented the salon industry when it launched the "no cuts, no
color" concept: only blow outs. Since opening its first location in
Canada in 2007, Blo has grown to
over 150 locations across the U.S. and Canada and continues to expand rapidly. The
brand has also evolved over time, adding makeup services, a
membership program, and quality retail products to its bars. With a
mission to enhance the lives of those in the community through the
power of flawless blow outs and beauty services, Blo Blow Dry Bar
offers perfectly styled hair and exceptional customer experiences
seven days a week. For more information
visit www.blomedry.com.
Media Contact: Marisa
Beaumont, Fishman Public Relations, 847.945.1300,
mbeaumont@fishmanpr.com
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SOURCE Blo Blow Dry Bar