LOS
ANGELES, April 25, 2024 /PRNewswire/ -- Today, the
Geena Davis Institute (GDI) proudly marks its 20th
anniversary with a vitalized rebrand. Through this, the
organization is continuing to showcase its longstanding mission to
champion the representation of six major intersecting identities in
global entertainment media. Founded in 2004 by two-time Academy
Award-winning actor Geena
Davis, GDI has been at the forefront of influencing
equitable portrayals of gender, race/ethnicity, LGBTQIA+,
disability, age 50+ and body type.
Over the past two decades, GDI has played a pivotal role in
pioneering the use of data driven research to measure and influence
onscreen representation in global entertainment media. GDI is proud
to have achieved gender parity for female lead characters in family
films and children's TV programming.
In a joint statement, Geena
Davis, the Founder and Chair and
Madeline Di Nonno, President and
CEO said:
As we celebrate two decades of impact,
we remain vigilant in our commitment to systemically increase
inclusivity onscreen for other marginalized identities such as
race/ethnicity, LGBTQIA, Disability, Age 50+ and Body Type.
However, our success is tied to our deep relationships with
studios, networks, brands, agencies and creators.
The rebrand was entirely made possible by funding from the
Nielsen Foundation, whose mission is to power and advance
inclusive innovation and representation in the media and technology
industries, especially through the use of data and research. The
lead sponsors of GDI's 20th anniversary are The Walt Disney
Company, Sony Pictures Entertainment, Bloomberg, NBC Universal,
Paramount Global and Warner Bros. Discovery. To commemorate its
20th anniversary, GDI will be celebrating with many of its
longstanding donors, sponsors and partners in Los Angeles on December
7, 2024.
For more information on the rebrand and organization's 20th
anniversary celebrations, visit Geena Davis Institute's official
website: www.geenadavisinstitute.org
About Geena Davis Institute
Founded in 2004 by
two-time Academy Award Winning Actor Geena
Davis, the Geena Davis Institute (GDI) is the only global
research-based organization working collaboratively within
entertainment media to systemically increase the onscreen
representation of six major identities: gender, race/ethnicity,
LGBTQIA+, disability, age 50+ and body type. If they can see it,
they can be it.
For more information, please contact:
Therese Burke
tburke@gatesmanagency.com
708-990-4734
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SOURCE Geena Davis Institute