SAN
DIEGO, June 19, 2024 /PRNewswire/ -- VIIA, a
leading force in the cannabis industry, is excited to announce the
launch of its new website and reimagined brand identity across
all touchpoints. These changes reflect the company's commitment to
evolving alongside the modern cannabis consumer, offering a
simpler, more curated experience for its growing customer base.
The new look and feel of VIIA is closely aligned with its
dedication to clean ingredients, everyday wellness, and intentional
cannabis consumption. Everything from the logo to the product
packaging has been refreshed and modernized.
The sleek website boasts an intuitive interface, making it easy
and approachable for new and returning customers to discover CBD
and THC products that fit their everyday lifestyles. New
navigational tools have been added to help customers browse VIIA's
extensive range of gummies, vapes, topicals, pre-rolls, and flower.
Products are now categorized by the following:
- Shop-by-effect: browse products based on a desired feeling or
outcome, including sleep, focus, relief, and love
- Shop-by-potency: browse products based on preferred THC
strength levels, including zero (0mg THC), low (2mg THC), medium
(5mg and 10mg THC), and high (20mg THC and above)
- Shop-by-ingredient: shop by individual ingredients, including
CBD, Delta-9 THC, THCA, CBG, and CBN
"Our goal has always been to simplify cannabis so that everyone
can experience its benefits. Whether you're new to CBD and THC or
you're an experienced user, our new website will help you discover
products that fit seamlessly into your everyday routine," said
Max Mckendry, founder of VIIA. "More
and more people are reaching for cannabis as a means to enhance
their daily lives, and VIIA is here to make it as accessible as
possible."
The website relaunch and rebrand is a testament to VIIA's growth
and success in the cannabis industry over the last five years. In
2018, Mckendry brought the first-ever roll-on CBD topical to
market. The company has since become a trusted source for federally
legal cannabis products, with over 500,000 active customers in all
50 states.
To explore the new website, visit www.viiahemp.com. As a special
offer, customers will receive a 15% discount on their next order
using the code Herb15. Stay up to date with
promotions and announcements by following @viiahemp on
Instagram.
About VIIA
Founded by Max Mckendry in 2018, VIIA emerged from a
personal struggle with chronic pain, and the search for a natural
remedy. This exploration led Max to the benefits of hemp, a
discovery that would lay the foundation for the company. Now a
pioneer in the industry, VIIA crafts high-quality, effective, and
accessible products designed to enhance everyday experiences. The
company takes an innovative approach to cannabis, blending powerful
cannabinoids with all-natural active ingredients to deliver the
most pure and potent products on the market.
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SOURCE VIIA Hemp Co.