Worldly Appoints New Executives to Accelerate Customer Value Through Product Innovation and Actionable Sustainability Data Insights
June 25 2024 - 4:00AM
Business Wire
As new sustainability regulations reshape the
apparel and consumer goods industries, Worldly is expanding its
leadership team to provide solutions that support global brands and
manufacturers with compliance and social and environmental
improvement opportunities.
Supply chain sustainability insights and data platform Worldly
today announced the appointment of two new hires to its executive
team. Kevin Vranes joins the company as Chief Product Officer, and
Jay Gaines as Chief Marketing and Content Officer. As Worldly ramps
up growth initiatives, Vranes and Gaines will play key roles in the
development of the company’s product innovation and go-to-market
strategies, respectively, to deliver customers solutions they
urgently need to reduce their environmental impact and navigate
today’s evolving regulatory requirements.
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As Worldly ramps up growth initiatives,
new CPO Kevin Vranes and CMO Jay Gaines will play key roles in the
development of the company’s product innovation and go-to-market
strategies. (Photo: Business Wire)
“Our mission is to help the consumer goods industry make clear,
credible progress toward sustainability goals, and we believe that
at the heart of this effort is comprehensive, actionable data,”
said Scott Raskin, CEO of Worldly. “Kevin and Jay will expertly
contribute to Worldly’s development of the Higg Index along with
new innovative solutions and their delivery to the market in ways
that resonate with our customers and underline our dedication to
supporting them towards a compliant and sustainable future.”
Worldly is dedicated to delivering accurate primary data
required for regulation — including the EU’s Corporate
Sustainability Reporting Directive — and surfacing actionable
insights for businesses to improve their sustainability
performance. Vranes and Gaines will each helm core aspects of the
platform’s expansion to help brands and manufacturers drive
tangible social and environmental improvements at a global scale
while meeting regulatory requirements.
Vranes, an accomplished software executive with a Ph.D. in ocean
and climate physics, was most recently involved in leading the
development of Salesforce's Net Zero Cloud product and bringing it
to market. He has also served in executive and leadership roles in
the high-tech, cleantech, energy and environmental sectors and
served as a Congressional Science Fellow on Capitol Hill. Vranes
understands how to navigate between climate- and energy-focused
positions in academia, consulting and software — experiences that
will inform his work at Worldly developing solutions for the
industry that align with the new regulatory landscape in the
sustainability sector.
“Worldly is one of the leading platforms for driving positive
impact on the planet,” said Vranes. “I’m thrilled to help drive the
development of solutions businesses need, from reducing carbon
emissions to advocating for human rights in the global supply
chain. I joined Worldly because of how well-positioned it is to
expand the scope and reach of its impact.”
Gaines brings globally recognized expertise for implementing
successful growth strategies for businesses from early-stage
startups to global, billion-dollar enterprises. Most recently,
Gaines was CMO at AgentSync, a customer-focused technology company
that leads innovation across the highly regulated insurance
industry. Previously, as CMO and Research Fellow of Sirius
Decisions, which Forrester acquired, he led the development and
delivery of frameworks, strategies and data-driven insights to
business executives, helping clients make decisions and implement
strategies to maximize their growth and brand value. At Worldly, he
will lead and bring to market data insights that help consumer
brands and manufacturers strategically leverage sustainability data
to make better decisions and embed sustainability data into their
day-to-day operations.
“With its wealth of global supply chain data, Worldly is
perfectly positioned to help businesses drive strategic social and
environmental sustainability decisions and prepare for regulatory
change at this critical time when brands need support navigating
regulatory changes,” said Gaines. “In this exciting role, I’m
thrilled to bring my expertise to a company that’s driving positive
change and global impact.”
The appointment of Vranes and Gaines comes during an important
year of growth for Worldly, following the appointment of CEO Scott
Raskin in July 2023. With Raskin at the helm, the last 12 months
have seen Worldly focus on deepening customer value through more
extensive engagement and new customer-centric product development,
with the launch of Facility Data Manager in May and investment in
solutions that will help businesses measure scope 3 emissions
quickly with primary data at scale.
About Worldly
Worldly is the planet’s most comprehensive supply chain
sustainability data and insights platform, trusted by 40,000+ major
brands, retailers and manufacturers in fashion, outdoor, home
goods, toys and more. Worldly uniquely collects high-resolution
primary data specific to companies’ value chains, operations and
products, providing insight into true impacts across carbon, water,
chemistry and labor. Featuring the most comprehensive source of ESG
data for global manufacturers and the largest library of materials
and product impacts, Worldly empowers businesses to scale
responsibility into their global operations, faster and more
accurately. Hosting, connecting with, and supporting the leading
industry solutions and methodologies including ZDHC, Bluesign and
the Higg Index – the most widely-adopted measure of sustainability
in the consumer goods industry – Worldly delivers the insights
businesses need to reduce their impact, comply with emerging
regulatory and financial disclosure requirements and meet the
expectations of a new generation of customers. www.worldly.io
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