NEW
YORK, June 28, 2024 /PRNewswire/ -- The emerging
beauty brand, PMPM, cliched the International Industry Influential
Brand Award at the Corporate Globalization and Sustainable
Development Forum 2024 organized by the United Nations (UN). During the event, Shan Shuo, CEO of PMPM's parent company Shin
Corporation, signed the China Brand UN Declaration. The landmark
moment coincided with the unveiling of the brand's declaration
alongside its new Chinese identity, Pian Pian, at New York's Times Square, concluding PMPM's
remarkable four-year growth as it is posed to open up a new chapter
on its go-global journey.
![Up-and-Coming Chinese Skincare Expert PMPM Bags International Industry Influential Brand Award at United Nations Forum Up-and-Coming Chinese Skincare Expert PMPM Bags International Industry Influential Brand Award at United Nations Forum](https://mma.prnewswire.com/media/2450734/202405101652354.jpg)
Chinese beauty brands, or "C-beauty" brands, are edging out
J-Beauty (Japanese) and K-Beauty (Korean) brands to secure high
recognition from domestic consumers in recent years. Born in a
digital-first environment, C-brands, more adept with online sales
channels, experienced a 51% growth from 2017 to 2022, higher than
the 42% in the market overall, according to data from Euromonitor
International.
In the first half of 2023, China's beauty product exports reached
$2.8 billion (20.9 billion RMB), a 32.5% increase from the year
before, according to China Customs. The continuous success in the
overseas market has further boosted the confidence in C-brands in
capturing a larger international market share. PMPM, founded in
China with a global vision, is one
of these beauty startups that has risen quickly to the top of the
C-Beauty charts.
On May 8, 2024, the UN
Headquarters hosted an event aimed at enhancing CSR practices among
Chinese companies, facilitating their integration into the global
market while boosting their international competitiveness. PMPM was
among the 20-plus China-based
rising stars and international enterprises, that took to the stage
to share their brand success and stories behind their rapid global
expansion rooted in sustainable development principles.
As the youngest China homegrown
brand listed in the Chinese Brand Innovation Development
Project, PMPM has embedded globalization in its DNA from inception,
partnering with top-tier scientific institutions such as Leibniz
Research Institute for Environmental Medicine (IUF) to design and
develop skincare solutions for young consumers in China. PMPM's R&D endeavor allows it to
bridge the gap in dermatology development for China's demographics, carving out a niche
market that focuses on innovative, science-based skincare tailored
to the specific needs of Chinese youth.
Technological prowess aside, PMPM's brand spirit deeply
resonates with its followers. The name, which is inspired by the
French phrase "Pour le Monde Pour le Monde", invites users to "go
to the world, explore the world", encouraging a sense of adventure
and discovery that aligns with the brand's mission to merge
high-quality ingredients from the East and West, creating a unique
fusion that caters to the evolving skincare needs of its
global-minded consumers.
PMPM's innovative approach to skincare formulas has proven
successful. Its Truffle Collagen Bottle, an anti-aging product that
combines black truffles from Yunnan,
China, and white truffles from Italy's Piedmont Forest, has become one of the
best-selling beauty products in China. Another market champion is PMPM's Rose
Essential Oil, a brightening and repairing solution sourced from
China's crimson glory with French
rosa centifoliato.
"Being able to stand on the stage of UN validates our brand
spirit of 'No Destination is Too Far.' Last year, we established
our global R&D team, bringing together a host of leading
skincare scientists from around the world, coupled with multiple
innovation centers established in Europe and Asia to strengthen our fundamental research,"
said Shan Shuo, CEO of PMPM.
"For product innovation, we strategically partner with
world-leading global ingredient R&D laboratories to craft
high-quality products, earning 58 patents and international quality
certifications and contributing to industry standards. On the
environmental front, PMPM has adopted eco-friendly packaging,
saving an estimated 30,000 rolls of plastic tape annually and using
FSC-certified paper to minimize environmental impact. Our years of
dedication to sustainability culminated in achieving an ESG
certificate in this June, a testament to our social responsibility
accomplishments, received from the NOA Testing & Certification
Group." she added.
Looking forward to future growth after building a strong
domestic and international footprint, PMPM remains committed to
scaling up investment in product research. Dedicated to
sustainability, biodiversity, philanthropy, and ecological
preservation, PMPM is driven to create value for society, the
environment, and corporate development through innovation as it
continues to evolve into a global brand that fulfils social
responsibility and pushes the boundaries of personal skincare.
With the unveiling of our Chinese brand name, PMPM has completed
its metamorphosis from a brand being made in China to made for China, which launches PMPM into a new era that
will see the brand drive deeper connections with local consumers
with unique, innovative beauty formulas.
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SOURCE PMPM