CORRECTING and REPLACING Bosideng REVIVING Craft - Exclusive Bosideng Fashion Show: An Ode to Chinese Heritage
July 06 2024 - 3:26AM
Business Wire
Second paragraph, first sentence of release dated July 3, 2024,
should read: The "Fusion" capsule collection by Bosideng's chief
designer Zhu Lin will embody the harmony between tradition and
modernity.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240703976991/en/
“Fusion” Bosideng fashion show (Graphic:
Business Wire)
The updated release reads:
BOSIDENG REVIVING CRAFT - EXCLUSIVE BOSIDENG FASHION SHOW: AN
ODE TO CHINESE HERITAGE
On July 8, 2024, high-end ready-to-wear brand Bosideng will
showcase its “Fusion” capsule collection fashion show as part of
the “REVIVING CRAFT” exhibition at the Musée des Arts Décoratifs in
Paris. This event, organized by renowned media entrepreneur Yang
Lan, will highlight China’s intangible cultural heritage and
contemporary design from July 5 to 19, 2024.
The "Fusion" capsule collection by Bosideng's chief designer Zhu
Lin will embody the harmony between tradition and modernity. The
creation will blend ancestral motifs, centuries-old weaving
techniques, and embroidery with resolutely contemporary design,
perfectly reflecting the vision of “REVIVING CRAFT”.
Since its establishment in 1976, Bosideng has become a global
leader in the down clothing sector. The brand has transcended
preconceptions about “Made in China” by combining traditional
craftsmanship with technological innovation. Its notable
participation in New York and Milan fashion weeks in 2018 and 2019
consolidated its international reputation.
The “REVIVING CRAFT” exhibition will be structured around the
symbolic themes of Metal, Wood, Water, Fire, and Earth,
illustrating the philosophies of harmony and renewal dear to
Chinese culture. Bosideng will embody the concept of “Earth”,
emphasizing its deep roots in Chinese cultural heritage.
The brand is recognized for its collaborations with renowned
designers, such as Jean Paul Gaultier, which have helped
reinvigorate artisanal heritage while opening Bosideng to the
latest global trends. These partnerships reflect the brand’s
commitment to promoting traditional Chinese values on the
international stage.
Beyond its commercial success, Bosideng distinguishes itself
through its social engagement, having donated over 1.4 billion RMB
to charitable causes. This holistic approach, combining artisanal
excellence, innovation, and social responsibility, positions
Bosideng as an ambassador for the refinement of Chinese design.
On July 8, the fashion show of Bosideng’s "Fusion" capsule
collection promises to be a must-see event for art, fashion, and
culture enthusiasts. By presenting a modern vision of Chinese
heritage, Bosideng aims to redefine expectations for Chinese brands
and celebrate the richness of traditional craftsmanship in a
contemporary context.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240703976991/en/
contact@pweplus.com