Washington Freedom of Major League Cricket Announces Verizon as Team Sponsor for 2024 Season
July 08 2024 - 8:00AM
Business Wire
Major League Cricket’s Washington Freedom and Verizon are
pleased to announce a partnership that will see the nation’s
leading telecommunications company become a team sponsor for the
upcoming 2024 Major League Cricket season beginning in early July.
This partnership brings together two innovative organizations with
shared values and a joint commitment to excellence, teamwork and
community engagement.
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the full release here:
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Cricket is the second most watched sport in the world with an
estimated 2.5 billion global fans and is rapidly expanding in the
United States. The U.S. is hosting the ICC Men’s Twenty20 World Cup
in partnership with the West Indies in June of 2024, and the 2028
Los Angeles Olympics will feature cricket for the first time since
the 1900 Olympics.
The Washington Freedom play in Major League Cricket (MLC), a
professional Twenty20 (T20) cricket league. MLC began play on July
13, 2023, with six teams representing major US cities. The
inaugural season saw more than 70,000 fans in attendance throughout
an 18-day tournament that was broadcast to 87 countries worldwide.
The upcoming 2024 season is set to begin on July 5th, just a few
days after the conclusion of the T20 World Cup.
"Verizon is a long-time leader in innovation and is one of the
most recognized and respected brands in the world. We are thrilled
to have Verizon as a sponsor for the Washington Freedom in the
second season of Major League Cricket,” said Sanjay Govil, owner of
the Washington Freedom. “We look forward to another successful
campaign in the upcoming season, and we are excited to have Verizon
as part of the team.”
“We’re excited to be on the ground floor of the growing cricket
movement in the United States, and specifically in Washington,
D.C., through our partnership with the Washington Freedom," said
Chris Flood, Atlantic North Market President at Verizon. “We look
forward to connecting with their dynamic and growing fan base, both
on and off the cricket field, and we are incredibly proud to work
with an organization that values innovation, teamwork and community
engagement as much as we do."
Key highlights of the partnership include:
- Branding Integration: Verizon’s logo will be featured on team
helmets and caps, bringing visibility to a worldwide audience
during games and events.
- Year-Round Community Initiatives: The collaboration will extend
beyond the field and cricket season, with joint participation in
Washington, D.C.-based community events, cultural festivities,
concerts, and programs.
About Washington Freedom
The Washington Freedom is a Major League Cricket team and the
first professional cricket team to represent Washington, D.C. The
team has partnered with Australia’s Cricket New South Wales, one of
the world’s leading cricket entities. The team is owned by Sanjay
Govil, an Indian-born American entrepreneur, who has a passionate
belief in sport's ability to unite and inspire. Learn more at
www.washingtonfreedom.com.
About Verizon Wireless
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed in
2000 and is one of the world’s leading providers of technology and
communications services. Headquartered in New York City and with a
presence around the world, Verizon generated revenues of $134.0
billion in 2023. The company offers data, video and voice services
and solutions on its award-winning networks and platforms,
delivering on customers’ demand for mobility, reliable network
connectivity, and security.
VERIZON’S ONLINE MEDIA CENTER: News releases, stories, media
contacts and other resources are available at verizon.com/news.
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version on businesswire.com: https://www.businesswire.com/news/home/20240708473779/en/
Avikar Govil, Avikar.Govil@WashingtonFreedom.com Sara Eljouzi,
Sara.eljouzi@verizon.com