Building on proprietary AI platform, URC launches next phase of
Consumer Engagement. The first launch of it's kind in the Custom
Electronics Installation industry.
HARRISON, N.Y., July 10,
2024 /PRNewswire-PRWeb/ -- URC, a leader in global
smart residential and commercial automation, announces the launch
of its new Virtual Assistant powered by AI (Artificial
Intelligence) and available on URC's public website
www.urc-automation.com. This tool complements URC's Virtual
Assistant on its Dealer Portal. This new virtual tool permits 24/7
communication surrounding URC's Total Control® and Complete
Control® product lines and enables consumers to find a certified
URC dealer.
With this latest phase, Ron Pence, URC's Marketing Lead, stated that
"Creating engagement tools to drive consumer preference helps drive
business to our dealer community while accelerating advanced
intelligence innovation across URC's business model."
At CEDIA 2022, URC announced efforts to integrate AI into its
products and services. "As artificial intelligence (AI) continues
to evolve and grow in applications, we are carefully considering
how this trend and computer learning can help URC deliver elevated,
affordable smart living experiences. As we plan for the future, our
focus continues to be squarely on aiding our dealers in growing and
evolving their businesses in the changing marketplace," stated
Chang K. Park, Founder and CEO of
URC.
URC researched extensively prior to the launch. Some of the
findings that infused the development strategy include:
- 1.4 billion people actively use messaging apps. In fact,
chatbots experienced a remarkable 92% increase in usage since
2019.
- 87.2% of consumers rate their interactions with bots as either
neutral or positive. 62% of respondents prefer engaging with
customer service digital assistants rather than waiting for human
agents.
- In 2022, 88% of users engaged in at least one conversation with
a chatbot.
- Only 9% of consumers oppose companies using bots.
- 40% of millennials engage with digital assistants daily.
- 73% of buyers expect websites to feature digital assistants for
convenient interactions.
- Bots contribute to 39% of all chats between businesses and
consumers.
Read more at:
https://masterofcode.com/blog/chatbot-statistics
In February, URC launched a Virtual Assistant to aid dealers
with answers to a vast range of technical questions by quickly
sourcing information from URC's extensive technical library,
proprietary user guides, partner manuals, videos and product
documents. This AI technology continued to learn and update with
the latest answers. This expanded industry-leading products and
technical support tools to URC's domestic and international dealer
and distributor communities…around the clock and around the
globe.
Based on today's launch announcement, URC is releasing a similar
tool to aid consumers in addressing questions about residential and
commercial automation solutions. And the timing couldn't be better.
While the Virtual Assistant will continuously evolve and improve,
the current solution is a game-changer for consumers in need of
24/7 answers to question. This tool is part of a broader plan to
enhance consumer understanding of automation, enhance the user
experience, and drive awareness and preference for URC
products.
"Integrating advanced technology, like AI, is a strategic
imperative which URC has been developing over the past few years
including launching a Virtual Smart Home experience in 2022
(https://www.urc-automation.com/urc-launches-virtual-smart-home-experience/)
leveraging ultra-realistic, Virtual Reality," stated Ron Pence, URC's Marketing Lead. With this
latest phase, Pence shared that "Creating engagement tools to drive
consumer preference helps drive business to our dealer community
while accelerating advanced intelligence innovation across URC's
business model."
For more information, learn more at www.urc-automation.com.
ABOUT URC
Headquartered in Harrison NY USA, URC is a global leader in
smart home automation and control solutions. URC technology is
respected for unsurpassed performance and reliability with over 100
million remote controls sold in the past 10 years alone. URC
control systems include Total ControlÒ and Complete ControlÒ.
Innovative URC user interfaces include tabletop controllers,
in-wall touch screens, handheld remotes, keypads, and mobile apps –
plus voice control integration with Amazon Alexa, Apple TV, and
Comcast Xfinity. URC systems are custom designed, installed and
maintained by a network of URC trained systems integration
professionals. Its award-winning technical support and training URC
the best choice for home automation. For more information visit
www.urc-automation.com. Think beyond everyday with URC.
Corporate Contact
Ron Pence, Marketing Lead,
rpence@urc-automation.com
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SOURCE URC Automation