This partnership marks Wealth Enhancement
Group's first location in Utah and
brings the firm's total client assets to more than $85.7 billion.
MINNEAPOLIS, July 11,
2024 /PRNewswire/ -- Wealth Enhancement Group, a
national independent wealth management firm with over $85.7 billion in client assets, has announced the
acquisition of Rock House Financial, an independent RIA located in
Farmington, Utah. The team,
comprised of four financial advisors and six support staff,
oversees more than $272 million in
client assets, and is led by Founder, Bob
Aamodt, CFP®, Nicole Roberts,
CFP® and Zach Nelson, CFP®.
Jeff Dekko, Chief Executive Officer of Wealth Enhancement Group,
said, "We are excited to establish a presence in Utah through our latest partnership with Rock
House Financial. Bob and his team are passionate about helping to
create a more confident future for their clients, and we look
forward to expanding our reach to serve more people in the Mountain
West."
Bob Aamodt began the Rock House
Financial practice in 1998 and has over 26 years of experience as a
financial advisor. The firm provides financial planning, asset
management, and charitable giving strategies to its clients and
advises on qualified retirement plans for small businesses. The
team's clients are primarily located along the Wasatch Front, and
their advisors have specific experience working with business
owners, women, and social media influencers.
Bob Aamodt, Founder of Rock House
Financial, said, "We are very excited to be joining forces with
Wealth Enhancement Group. This partnership will increase our
ability to continue offering exceptional service, advice, and
investment solutions to our clients. We are also looking forward to
being able to shift some of our prior responsibilities to central
functions provided by Wealth Enhancement Group such as IT,
compliance, legal, security, and marketing. This will allow us to
spend even more time with our clients and grow our practice."
Jim Cahn, Chief Strategy Officer
of Wealth Enhancement Group, said, "We are pleased to announce we
will be partnering with Rock House Financial. The firm helps
families, individuals, and business owners make an impact through
giving, and we look forward to bringing the deep experience of the
team onboard."
Rock House Financial marks Wealth Enhancement Group's first
location in Utah.
JPTD Partners served as acquisition consultant for Rock House
Financial.
About Wealth Enhancement Group
Wealth Enhancement Group is an independent wealth management firm
with an endless passion for enriching the lives of our clients. We
continually seek to perfect our craft of personalized financial
planning with our team-based Roundtable™ and UniFi processes that
go far beyond the standard approach. We proudly provide tailored
financial plans and investment management services to serve the
unique needs of over 61,000 households from our 115 offices -
and growing - nationwide. Since 1997, Wealth Enhancement Group has
tirelessly raised the standard of wealth management with
specialized knowledge and more attentive service that helps every
client craft their future. For more information, please visit
www.wealthenhancement.com.
Advisory services offered through Wealth Enhancement Advisory
Services, LLC (WEAS), a registered investment advisor. Certain
investment advisor representatives of WEAS are also registered
representatives of and offer securities through LPL Financial,
member FINRA/SIPC. Wealth Enhancement Group® and WEAS are separate
entities from LPL.
Wealth Enhancement Group and its Registered Investment
Advisor, Wealth Enhancement Advisory Services, had $84.8 billion in client assets, including
$4 billion of brokerage assets held
at LPL Financial, as of May 31, 2024.
Rock House Financial had approximately $272
million in client assets as of March
31, 2024. With the addition of previously announced
acquisitions and the addition of Rock House Financial assets under
management, Wealth Enhancement Group has more than $85.7 billion in client, advisory, trust, and
brokerage assets.
Media Contacts
Marianne Gebhardt
Integrated Marketing Communications Manager
mgebhardt@wealthenhancement.com
Prosek Partners, on behalf of Wealth Enhancement Group
pro-weg@prosek.com
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SOURCE Wealth Enhancement Group