Gen.G Partners with LIBILLY, streetwear brand
of Korean rapper Changmo, Featuring Various Apparel Items, Along
With Official Jersey
SEOUL, South
Korea, July 11, 2024 /PRNewswire/ -- Global
esports organization Gen.G announces their newest apparel
collaboration with LIBILLY, a Seoul streetwear culture-based brand led by
rapper Changmo. The "2024 Gen.G x LIBILLY Collection" represents
icons of youth and passion in cross-cultural scenes; the two brands
are teaming up to promote K-culture worldwide, beyond Korea's
domestic stage.
"Every year, we are proud that we get to be a
part of some of the biggest esports moments in the world," said
Arnold Hur, CEO of Gen.G Esports
"This year, we are excited to partner with Changmo and the team at
LIBILLY to introduce a new kit during such a historic season."
The new collection with LIBILLY consists of six
pieces, including the official jersey and jacket as well as
short-sleeved t-shirts, sweatshirts and ball caps featuring both
organizations' logos. The official jersey, accented in Gen.G's
signature gold color, is designed to be breathable and comfortable
for both players and fans to wear. Gen.G's iconic slogan "Change
the Game" is printed on it to encourage fans to collect. LIBILLY is
the latest in a series of successful lifestyle collaborations for
Gen.G, with brands like The Hundreds, PUMA, and Heron Preston in
past years.
The lifestyle apparel features a mashup of Gen.G
adorable mascot 'Genrang' wearing clothes with LIBILLY's symbol
'031' logo, among other cobranded apparel items. Images of the
Gen.G League of Legends team, currently competing in Riyadh for the 2024 Esports World Cup, have
captured the hearts and minds of fans since they first leaked.
"I'm excited to wear new uniforms this season
through our collaboration with the hip and young brand LIBILLY,"
said Gen.G Chovy Jeong Ji-hoon. "It was fun to try out and
shoot content in a different look than we did before, so I hope the
fans enjoy it as much as we enjoyed this process."
"We are thrilled to be collaborating with Gen.G,
a representative of the esports scene," said rapper Changmo, head
of LIBILLY. "We hope that this collection, which reinterprets the
passionate brand image of Gen.G from our perspective and expresses
it in a new dimension, will be a meaningful gift to Gen.G fans
around the world. We also look forward to the various collaborative
activities that Gen.G and LIBILLY will continue to launch."
The collection, which marks the first
collaboration between Gen.G and LIBILLY, will be on sale for US
based fans on July 16, 2024 on the
Gen.G US Shop.
Meanwhile, the Gen.G League of Legends team is
the undisputed top team in Korea and continues to make history in
the esports scene, having achieved the LCK's first ever four-peat
and winning 2024's MSI in Shanghai. The official 2024 Gen.G x LIBILLY
jerseys were worn by the players for the first time at the Esports
World Cup.
Fans in the Los
Angeles area are invited to the Gen.G HQ in Santa Monica, CA, for their Gen.G Night Market
Watch Party, sponsored by Turtle Beach, to watch the team back in
action as they start the LCK Summer Split against Dplus Kia. The
match starts at 11 pm PT with doors
opening at 10 pm PT on July 12. Fans can also expect exclusive merch
items & discounted TigerNation apparel, complimentary food
& beverages, Turtle Beach peripheral giveaways, raffles, and a
photobooth. Fans must RSVP here to attend.
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SOURCE Gen.G