National survey reveals key insights from
parents; Canada's Back to School
destination announces amazing deals on Back to School
essentials
RICHMOND
HILL, ON, July 11, 2024 /CNW/ - Today, Staples Canada launches its Back to School
campaign, equipping teachers, parents, and students with the best
gear and incredible savings for the season. Canada's Back to School destination has also
done its homework: the brand has unveiled the 2024 Staples Back
to School Study revealing findings from parents across the
country and their expectations with this year's Back to School
experience.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9278551-staples-canada-back-to-school-2024/
"As a consumer-centric business, it's paramount we understand
customer needs, and that's exactly what we've done this year and
what's fuelled our Back to School program," said Rachel Huckle, CEO, Staples Canada. "Our goal is to make sure
Canadians feel supported with the right tools, resources and
savings to get everything they need to start the school year off on
the right foot. Our teams, stores and site are ready to provide
easy browsing and seamless solutions, with hundreds of new and
notable products available at great prices – all in one place."
As Canada's Back to School
destination, Staples is here to
set parents and students up for success ahead of the return to
class with the 2024 Staples Back to School Study. The survey asked
parents their thoughts, feelings and attitudes on the upcoming
school year to discover how Canadians can feel better equipped for
the season.
Notable Findings:
- Most Back to School shopping will happen in-store: half
of parents plan to do most/all of their shopping in-store and
almost all (88 per cent) say at least half their shopping will be
done in-store, signaling the importance of the brick-and-mortar
experience to parents this year.
- Parents are looking to accomplish their back to school
quickly and efficiently, rather than making it a family moment:
88 per cent agree they want to do it quickly and efficiently and 70
per cent agree it usually ends up being a chore.
- Canadians will hunt for savings on tech as it tops
affordability challenges: 59 per cent of parents report tech
among the top three biggest affordability challenges, placing a
greater emphasis on deal seeking, promotions and financing options
for this category.
- Parents' comfort with their kids using AI for schoolwork
more than doubles if it has been specifically reviewed and approved
by their school: This number doubles for parents with kids aged
13 to 17 compared to comfort with no supervision at all and triples
for parents with kids aged 6 to 12.
- Some parents feel well-informed about AI tools, while others
admit there's room to learn: Roughly one third report feeling
well-informed, another third report knowing little to nothing and
the rest fall in the middle.
Based on the insights uncovered in the study, Staples Canada announces an exciting line-up
of Back to School offerings designed to meet the needs of parents,
students and teachers alike.
Back to School Savings Made Easy
Staples is committed to making Back to School
savings easy for parents, teachers, and students with deals that
will get everyone excited. Introducing Red Dot Savings, a
weekly deals program on top school essentials, available both
in-store and online. Customers can also enjoy peace of mind with
Staples' price match
guarantee, ensuring you always get the best deal at
Staples, and financing
options with Flexiti.
New AI-Enabled Tech Products, Solutions and Expert
Advice
Staples has
introduced new innovative tech products that are AI enabled and
ready – so you can stay ahead of the curve. Everything from
laptops, tablets to smartphones and more from top brands including
Microsoft, Google, Apple, Samsung, and Lenovo. New to AI enabled
tech? Staples has you covered with
their team of specially trained tech experts to share knowledge and
provide advice on the best tech and AI capabilities tailored to
your individual needs.
Protect your technology with Staples Protection Plans by
Allstate, available for a variety of electronics like smartphones,
computers, tablets, and headphones to cover mechanical and
electrical failures, as well as accidental damage.
Back to School Needs Supported by Staples
Wireless
In need of a new phone plan or internet upgrade for Back to School?
Customers can discover the best phone, internet and TV solutions
from Bell, Virgin Plus and Lucky Mobile at Staples stores across Canada. Whether you're heading off to
university, changing schools or addresses - Staples has the best selection of wireless
plans for post-secondary students to help them power their new
devices.
Great Product Assortment with Exclusive Brand, Pep
Rally
A Staples exclusive,
Pep Rally introduces its latest line of fun and functional Back to
School essentials, featuring three new collections to help students
express themselves, including: Retro Love, Classic Academia, and
Joyful Expression. Shop all of Pep Rally's school supplies and
solutions.
Great Tools for Parents and Teachers
- Staples Print Services: Staples Print Services has
everything you need to start the school year off on the right foot,
including customizable labels, quick print services, dynamic
workbooks and wide format printing.
- School Tools: Looking to find dedicated lists of
everything your child needs for class? With Staples' School Tools, parents can shop for
supplies based on lists curated by teachers for their child's grade
and region. Staples' School Tools
also offers special discounts, including 10 per cent off orders
over $50.
Innovative In-Store Experience
This year, Staples Canada partnered with GeekSpeak
Commerce to create the 'Backpack Challenge'; a unique Augmented
Reality (AR) experience tailored to children aged 6 to 11 to make
Back to School shopping fun for kids and easy for parents. The
in-store game, played on mobile devices, transforms Staples stores into an interactive playground.
Kids are given the chance to embark on a digital adventure, with
different quests to locate and collect hidden animals and add them
to their virtual backpack. Parents and kids can access the game
during their Back to School shopping trips, keep an eye out for QR
code signage in store to join in on the fun.
Celebrate Back to School "Feels" with Staples
Staples has partnered with real Canadian
creators – parents, teachers and students from coast-to-coast – to
star in its Back to School ad campaign this year. The creative
campaign celebrates all the Back to School "feels", with amazing
deals and Back to School savings that are so good, you won't be
able to contain your emotions.
About the 2024 Staples Back to School Study
These are
the findings of a study/survey conducted by Staples Canada from June 25 to 28, 2024 among a representative sample
of 1,008 parents with kids aged 6 to 17 within Canada. Respondents are members of Angus Reid
Forum. The survey was conducted in English and French. For
comparison purposes only, a probability sample of this size would
carry a margin of error of 3.1 percentage points for parents, 19
times out of 20.
About Staples
Canada
Staples
Canada is The Working and Learning Company. We are a
privately-owned company committed to helping parents, teachers,
businesses, and entrepreneurs work smarter, learn more and grow
every day. Our network includes 298 stores across Canada and staples.ca, printing and shipping
services at Staples Print, and Staples Studio co-working spaces. To
service the unique needs of businesses, we also have a number of
dedicated B2B brands that support business customers of all sizes,
which include Staples Preferred, Staples Professional, Supreme
Office Supplies and Furniture, Denis Office Supplies, Monarch
Office Supply Inc. and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to
the communities we serve across Canada, and are a proud partner of
MAP through our Even The Odds fundraising and
awareness initiative that aims to eliminate critical gaps in health
equity. Visit staples.ca for more information or engage with
@StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or
TikTok.
SOURCE Staples Canada ULC