Founder and CEO Mike
Schreiber to Become Executive Chairman as Part of Planned
Leadership Transition to Position Playfly for Long Term
Success and Sustainable Growth
BERWYN,
Pa., July 15, 2024 /PRNewswire/ -- Playfly
Sports, the fan-focused and data-driven leader in sports media,
marketing and technology, today announced that Playfly President
Craig Sloan will become the
company's Chief Executive Officer. Founder and CEO Mike Schreiber will move into a new role as
Executive Chairman. Sloan will take over the day-to-day operational
leadership of Playfly beginning September 1,
2024.
"Since our founding almost four years ago, Playfly has achieved
explosive growth, including internationally, and has proudly been
at the forefront of innovation and harnessing fandom across pro,
college and high school sports," said Schreiber. "I appreciate
Craig's incredible partnership and leadership during this growth,
and the time was right – especially given the strength of our
executive team - for a transition to help Playfly unlock its
limitless potential and continue leading the industry with our
proprietary data-driven approach."
As Executive Chairman, Schreiber will continue to drive key
company initiatives as well as focus on further business-building
and growth opportunities for Playfly, including acquisitions. He
will also remain a member of the Playfly Board of Directors.
"Mike is a visionary who is fundamentally responsible for
Playfly's incredible success and entrepreneurial spirit since our
founding," added Sloan. "He built the organization from the ground
up, driving organic growth and adding key strategic acquisitions to
truly make Playfly an organization with a depth and breadth of
expertise, capabilities and relationships that are unmatched across
the world of sports. I look forward to continuing to work alongside
Mike as we take Playfly to the next level."
Playfly connects more than 2,000 of the top global brands and
over 200 sports property rights holders, including university
athletic departments and professional sports teams, reaching more
than 85 percent of all U.S. sports fans. Across the professional
sports landscape alone, Playfly provides brands with access to fans
across over 1,900 NBA and WNBA games, over 4,000 MLB games, and
over 1,600 NHL games per single season.
To support this unprecedented reach, Playfly has grown to over
1,000 teammates globally and operates across multiple business
verticals in the sports industry, including media, tech, fan
engagement platforms, multi-media rights, sponsorships, ticketing,
consulting, global partnerships, esports and more.
ABOUT PLAYFLY SPORTS
Playfly Sports is a sports media, marketing and technology
business centered around the team, league, brand and network.
Believing in 'Fandom as a Service' and focusing on a consultative,
data-driven approach to REACH, ENGAGE, MONETIZE AND MEASURE FANDOM
gives the company's partners and brands a competitive advantage.
Playfly connects more than 2,000 brand partners and over 100 sports
properties and entities to approximately 85% of all U.S. sports
fans. Through the proprietary platform, the business delivers
scalable, data-oriented marketing, technology, and media solutions
with capabilities including exclusive MMR management, sponsorship
sales and activation, streaming, consulting, ticket/premium sales,
all along with new revenue-driving platforms and technologies.
Founded in September of 2020, Playfly Sports is now home to
approximately 1,000 team members located across 43 U.S. states
dedicated to maximizing the impact of highly passionate local
sports fans. Follow Playfly Sports on social media @PlayflySports
or visit www.playfly.com.
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SOURCE Playfly Sports