Latest Analysis Reveals Effective Coaching
Skills Recognized as a Top Priority for Leaders, Despite Nearly 40%
Reporting Inadequate Coaching from Their Managers
PITTSBURGH, July 16,
2024 /PRNewswire/ -- DDI, a global leadership
company, today released its latest data analysis on the current
state of manager coaching, revealing significant gaps that are
affecting leadership development and retention across
industries.
The data – drawn from DDI's Global Leadership Forecast 2023 with
responses from 1,826 human resource professionals and 13,695
leaders across the world – analyzed how leaders most preferred to
develop their leadership skills. While 85% of HR respondents said
it will be critical for leaders to develop coaching skills in the
next three years, coaching from a current manager ranked at the
bottom of leaders' desired learning methods. The deficiency in
coaching is not only hindering leadership growth but also
contributing to higher turnover rates.
"While many companies aspire to build strong coaching cultures
to develop their leaders, our research shows a significant drop in
the successful execution of these efforts," said Stephanie Neal, Director of DDI's Center for
Analytics and Behavioral Research. "Developing capable internal
coaches is proven to boost retention rates, yet it remains an area
where organizations are consistently underutilizing their
resources."
In addition to inadequate coaching, DDI's research highlights
the following findings:
- Demand for Coaching: 31% of frontline leaders want more
coaching than they are currently receiving from their
managers.
- Impact on Retention: Companies with strong coaching
cultures are 2.9X more likely to be capable of engaging and
retaining top talent compared to companies without strong coaching.
And coaching deficiencies increase the risk of turnover among top
talent – high-potential employees are 2X more likely to say
they intend to leave their organization when they don't have a
manager who is an effective coach.
- Development Needs: The most common topic leaders want to
learn about is coaching effectively, indicating a strong demand for
better coaching skills among leaders.
- Skill of the Future: 85% of HR respondents said it will
be critical for leaders to develop coaching skills in the next
three years. Effective coaching is shown to improve leaders'
perception of their company's development approach and
culture.
- Business Performance: Leaders who receive effective
coaching are 2.7X more likely to feel accountable for being
effective leaders – and this increased accountability impacts the
bottom line. Companies with strong coaching cultures are
1.5X more likely to be among the top 10% of organizations in
financial performance.
"In my work advising thousands of executives and senior leaders,
I've found coaching is one of the least-understood leadership
skills," said Matt Paese, Ph.D., SVP
of Leadership Insights at DDI. "Leaders mistakenly think they'll
save time by telling their teams what to do rather than guiding
them to their own conclusions. The reality? This top-down,
prescriptive approach to coaching has detrimental business impacts,
disempowering employees and eroding trust."
For additional data and insights — including the steps to build
a successful coaching culture and how to measure your coaching
effectiveness — visit
ddiworld.com/blog/creating-a-coaching-culture.
About DDI
DDI is a global leadership
consulting firm that helps organizations hire, promote and develop
exceptional leaders. From first-time managers to C-suite
executives, DDI is by leaders' sides, supporting them in every
critical moment of leadership. Built on five decades of research
and experience in the science of leadership, DDI's evidence-based
assessment and development solutions enable millions of leaders
around the world to succeed, propelling their organizations to new
heights. For more information, visit ddiworld.com.
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DDI@nextpr.com
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SOURCE DDI