NEW
YORK, July 16, 2024 /PRNewswire/ -- Legendary
Burgundy wine producer Louis Latour has named Three Cheers, a
360PR+ agency, as its agency partner for the US market, handling
communications and marketing responsibilities. Proudly independent
with 12th generation family leadership, Louis Latour is
renowned for releasing some of the world's most highly rated
Chardonnays and Pinot Noirs, with five of its wines recently
recognized at the Sommeliers Choice Awards.
"Burgundy has long set the standard for wines made from Pinot
Noir and Chardonnay and we have an opportunity to increase
visibility and support for the Louis Latour portfolio in the U.S.,
with our wines for every day and every occasion," explained
Florent Latour, CEO of Maison Louis Latour. "The team at Three Cheers
blends deep experience with premium adult beverage and lifestyle
brands and is already having success reaching and educating more
consumers about Louis Latour's multigenerational story and our
high-quality wines."
At approximately 25% the size of Bordeaux, Burgundy is a small and truly
special region. The Burgundy terroir – which encompasses the soil,
climate and other environmental factors – is so special that the
region has been designated a UNESCO World Heritage Site. Louis
Latour has long played a role in pioneering sustainable viticulture
practices, helping to preserve the specialness of the Burgundy
region and producing the highest-quality wines.
"There is no Burgundian wine producer more iconic than Louis
Latour and we are honored to have been selected to represent Louis
Latour and to collaborate with Florent and the talented team at
Louis Latour to help bring their unique story and incredible wines
to more consumers with the support of their distribution partners,"
commented Laura Tomasetti, CEO at
360PR+.
Among the agency's first duties has been announcing new
executive appointments, including the appointment of Eléonore
Latour, a 12th generation Latour family member, as Vice
President of Maison Louis Latour,
and Francois Beall as Vice President
of Sales of Louis Latour Inc., the company's wholly owned US
subsidiary, both reporting to CEO Florent
Latour. The agency also recently hosted wine, culinary and
lifestyle journalists for a Louis Latour "Summer in Burgundy" event
at Little Prince in New York.
About Maison Louis
Latour
Founded in 1797 in the Côte de Beaune and located on 120
pristine acres in East Central France, Maison Louis Latour is dedicated to showcasing
the true terroir of Burgundy, with a deep commitment to sustainable
production and the well-being of its fellow growers and producers.
Independent and family-owned and -run since its founding more than
225 years ago, Maison Louis Latour
today expertly combines innovation with tradition. The company is
the only Burgundy winemaker to operate its own cooperage, producing
3,500 barrels annually, each providing perfect control of the
interaction between the oak and wine inside. Louis Latour's mastery
of Pinot Noir and Chardonnay is evident in the more than 120 wines
it releases in a typical year, from some of the world's most highly
regarded Grand Crus to a host of other well-balanced whites and
reds that invite exploration by a range of wine enthusiasts. For
more, visit https://louislatourwine.com/.
About Three Cheers
New York-based Three Cheers is
a wholly owned subsidiary of 360PR+, an award-winning independent
marketing and communications agency serving leading brands with
expertise in a variety of sectors. Three Cheers parlays fresh
insights into creatively driven, integrated campaigns for alcohol
brands that drive awareness, interest and trial by speaking to
adult consumers' lifestyles and leveraging long-built relationships
with top-tier media and an array of tastemakers. The agency's
services span media relations, spokesperson training, executive
communications, influencer marketing, social media strategy,
content creation and events. For more, visit www.threecheerspr.com
and www.360PR.plus.
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SOURCE 360PR+